How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
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Transcript of How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016
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HOW GAMIFICATION IS TURNING RECRUITMENT INTO AN EPIC JOURNEYManuel Pimenta
Manuel PimentaGamification Designer
SKILLS
DESIGN THINKING
MAGIC CODING CHOPS
GAMIFICATION
2012
2015
Lvl 1
Lvl 2
Lvl 3
Advanced Workshop
Design Thinking
Gamification World Congress
NOT THAT MAGIC GUITAR
PLAYING CHOPS
“It’s a dangerous business, Frodo, going out your door. You step onto the Road, and if you
don’t keep your feet, there’s no knowing where you might be swept off to.”
Bilbo Baggins
the power of games
a path to mastery
5.93 Million Years
Total Amount of Hours Played=
Average gamer age is 32
2 out of 5 gamers are women
why?
What’s it all about?
The Power of Games
How Games Make Us Grow
NETWORK
DO THINGS THE HARD WAY
THINK CREATIVELY
CHALLENGE YOURSELF
SEEK NOVELTY
blurred lines
gamification“the smart use of game-like
concepts to improve people’s lives and achieve
business objectives”
• Human-centric Design
• Game Mechanics and Design Techniques
• Behavioral Science
How is it done?
560% ROI 503% ROI 875% ROI1st Year 2nd Year 3rd Year
• +47% total yearly published articles
• 5x more content by engineers on KCL
• +1M client reviews on published articles
• $41.7M saved in case deflection
“Football is gamified running.” Roman Rackwitz
Gamification @ Novabase
Ideation
Contact CentersOnboarding
Events
Gamification Design FrameworkA Gamification Design Canvas
Gamification Inspiration Cards
gamification in recruitment
Main Challenges in Recruitment
For the Candidate…
Overall lack of feedback during the recruitment process
Understanding what the company’s about and where would I fit in
Knowing what to do to stand out amongst others
Main Challenges in Recruitment
For the Company…
Removing the Diagnosis Bias
Sorting out the best candidates
Checking if candidates fit into the company culture
Getting candidates to pick you out of the pool
how are companies tackling those challenges?
how can YOU turn recruitment into an epic journey?
MISSION: Turning Your Recruitment Process Into An Epic Journey
1. Define your Business Objectives2. Identify your Target Players3. List the Desired Behaviors4. Define your Overall Experience5. Set a Theme6. Design your Players’ Journeys
MISSION: Turning Your Recruitment Process Into An Epic Journey
Don’t limit yourself to PBL Make them feel special, but give them a
challenge Construct a cohesive Narrative The Objetives are the end-game, but player
motivations is how you get there
Manuel Pimenta@WhiskeyjackMP
GAME ON!