How games can change our world!
-
Upload
andries-van-vugt -
Category
Design
-
view
204 -
download
2
description
Transcript of How games can change our world!
![Page 1: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/1.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
§ Changing things with fun Interaction | Design & Multimedia
![Page 2: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/2.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
ABOUT ME !
Andries van Vugt Owner / entrepreneur @ Organiq Interactive
![Page 3: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/3.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
ABOUT HIM !
FONS VERHOEF Consultant
![Page 4: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/4.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
How games can change our world Fun Status Social Virtual & Reality
Lezing @ Universiteit Twente (c) 2014 Organiq BV Rotterdam
![Page 5: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/5.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Contents
1. Changing the game! 2. Are people motivated? 3. Gamification facts & figures 4. Rules of engagement 5. So, what’s new?! 6. Cases: Van5naar4 and LOI Thuistrainer 7. Questions / feedback
![Page 6: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/6.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Changing the game!
![Page 7: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/7.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
The World's Biggest Problems
![Page 8: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/8.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Economic Collapse : Fragilities in the current global economy could tip the developed world into conditions not seen since the 1920s.
Peak Oil : Petroleum has powered the modern world for almost 100 years; today, many industry insiders say that we may be reaching a permanent peak in oil production.
Global Water Crisis : Over the last 50 years the human population has nearly tripled, while industrial pollution, unsustainable agriculture, and poor civic planning have decreased the overall water supply.
Species Extinction : Certain species that human beings depend upon for our food supply are going extinct; if their numbers fall too low we may face extinction ourselves.
Rapid Climate Change : While the debate rages on about the causes of climate change, global warming is an empirical fact.
![Page 12: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/12.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Are people motivated?
![Page 13: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/13.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
First world problems?!
![Page 17: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/17.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Facts & Figures
![Page 19: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/19.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamification is BIG!
An estimated one billion people spend at least one hour every day playing computer and videogames.!
1+ Billion hours every day!
![Page 28: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/28.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Rules of engagement
Door Fons Verhoef
![Page 29: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/29.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAYER
![Page 30: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/30.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
PLAYER TYPES
Explorer Achiever Socializer Killer
![Page 31: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/31.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
PLAYER TYPES
Explorer Achiever Socializer Killer
![Page 32: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/32.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
PLAYER TYPES
Explorer Achiever Socializer Killer
![Page 33: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/33.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
DESIGN FOR THE SOCIALIZER: SOCIAL STATUS
![Page 34: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/34.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAY
PLAYERSOCIAL STATUS
![Page 35: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/35.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
NEEDED SKILLS
Novice à Expert à Visionary
![Page 36: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/36.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
DESIGN FOR THE NOVICE: BINDING
![Page 37: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/37.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAY
PLAYERSOCIAL STATUS
BINDING
FLOW
![Page 38: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/38.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
FLOW OBSTACLES
Inauthenticity User Unfriendliness Addictive Gameplay Administrative Gameplay
![Page 39: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/39.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
DESIGN FOR FLOW: FUN
![Page 40: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/40.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAY
PLAYERSOCIAL STATUS
BINDING
FLOWFUN
![Page 41: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/41.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
What games need to be…
PLAY
PLAYERSOCIAL STATUS
BINDING
FLOWFUN
…in order to change behaviour
![Page 42: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/42.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
MOTIVATION
…in order to change behaviour
Reward structure Customization Onboarding
Social Engagement Positive Participation
Socially-Connected Augmented Reality
![Page 44: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/44.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
So.. what's New?!
+ applause ;)
![Page 45: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/45.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
God told Adam and Eve, “don’t touch this one tree and I will reward you” (they didn’t win the game in the end).
Gamification is very old!
![Page 46: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/46.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
So.. what's different?!
![Page 50: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/50.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
OK let’s solve a problem!
![Page 51: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/51.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Let’s make fun not war!
The average person generates 4.3 pounds of waste per day.How do we change that?!
![Page 52: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/52.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Please do not litter!
![Page 59: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/59.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Waste bins
![Page 60: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/60.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Thank you!! Thank you!
![Page 63: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/63.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
More examples
![Page 64: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/64.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Traffic
![Page 65: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/65.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Stairs
![Page 66: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/66.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Healthcare
![Page 67: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/67.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Gamified Sports
![Page 71: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/71.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Case 1. Van5Naar4
![Page 72: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/72.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
V5N4. Demo
http://f5t4.co.uk/game/
![Page 74: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/74.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Case 2. Thuistrainer
![Page 75: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/75.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
Case 2. Video/Missie
www.loikidzzproeflesthuistrainer.nl/c
![Page 77: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/77.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
VRAGEN OF FEEDBACK?
![Page 78: How games can change our world!](https://reader031.fdocuments.in/reader031/viewer/2022013003/5583a6ddd8b42aea578b5255/html5/thumbnails/78.jpg)
www.organiq.nl Rotterdam +31(0)10 891 72 90 © Organiq | Interactive
§ Let’s make a difference Interaction | Design & Multimedia
[email protected][email protected]!www.organiq.nl!