How Gainsight's CEO Uses Gainsight

68
©2015 Gainsight. All Rights Reserved. Child-like Joy APRIL 17, 2015 FUEL REVENUE GROWTH WITH CUSTOMER SUCCESS ©2015 Gainsight. All Rights Reserved.

Transcript of How Gainsight's CEO Uses Gainsight

Page 1: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Child-like Joy

APRIL 17, 2015

FUEL REVENUE GROWTH WITH CUSTOMER SUCCESS

©2015 Gainsight. All Rights Reserved.

Page 2: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

April 17, 2015

Gainsight on Gainsight:

CEO View

Page 3: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• This webinar is being recorded

• Post Q&A questions into questions section

Housekeeping

Page 4: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Board/Angel

Page 5: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 6: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 7: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

0x

5x

15x

20x

20

14

EV

/ R

eve

nu

e M

ultip

le

Estimated Dollar Net Renewal Rate

60% 70% 80% 90% 100% 110% 120%

Source: Altimeter and FactSet 10/2014

10x

Why Your CEO Should Care About Customer Success

Page 8: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 9: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• “The customer is totally healthy”

• “No one uses that feature”

• “Customer Success is getting a lot better”

• “Support is a major issue”

• “We have no references”

Overheard In Past Companies…

Page 10: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 11: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 12: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

CAVEAT: CUSTOMER NAMES

AND AXES BLURRED TO

PROTECT THE INNOCENT

Page 13: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 14: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 15: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• What code red accounts do I need to check into?

• What are my executive sponsor actions?

• What are the customer updates from last week?

• How is adoption going overall?

• What did recent surveys say?

Sunday Night Questions…

Page 16: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Code Red Accounts Do I Need To Check Into?

Page 17: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Are My Executive Sponsor Actions?

Page 18: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Are The Customer Updates From Last Week?

Page 19: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is Adoption Going Overall?

Page 20: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Did Recent Surveys Say?

Page 21: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 22: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 23: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• How is our ARR broken out by stage?

• Which customers are taking too long in onboarding?

• Which customers aren’t using our product?

• What renewals did we recently close?

• What up-sells did we recently close?

• Who are our top ARR customers?

• Who are our top usage customers?

Monday Coaches’ Meeting Questions…

Page 24: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is Our ARR Broken Out By Stage?

Page 25: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Clients Are Taking Too Long In Onboarding?

Page 26: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Clients Aren’t Using Our Product?

Page 27: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Renewals Did We Recently Close?

Page 28: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Up-sells Did We Recently Close?

Page 29: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Top ARR Customers?

Page 30: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Top Usage Customers?

Page 31: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• How are the CSMs load balanced?

• Which CSMs are working on which renewals?

VP CSM 1-1 Questions…

Page 32: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Are The CSM Load Balanced By Customers?

Page 33: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Are The CSM Load Balanced By ARR?

Page 34: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which CSMs Are Working On Which Renewals?

Page 35: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 36: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 37: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Which features are being used the most?

• Who are our top customers of those features?

• Who are our top users in those customers?

Product Meeting Questions

Page 38: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Are Our Top Features And Customers?

Page 39: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Top Users?

Page 40: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 41: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 42: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• How many code red accounts do we have?

• What’s driving code red?

• Is this account getting better?

Code Red Questions…

Page 43: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Many Code Red Accounts Do We Have?

Page 44: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What’s Driving Code Red?

Page 45: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Is This Account Getting Better?

Page 46: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 47: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• What’s the contract information?

• How is the account health overall?

• How is usage trending?

• Who are our champions?

• Are they using advanced functionality?

• Are there any support landmines?

• How happy are they?

Client Prep Questions…

Page 48: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What’s The Contract Information?

Page 49: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is The Account Health Overall?

Page 50: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is Usage Trending?

Page 51: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Champions?

Page 52: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Are They Using Advanced Functionality?

Page 53: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Are There Any Support Landmines?

Page 54: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Happy Are They?

Page 55: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction

• Sunday: Weekly Prep

• Monday: Coaches’ Meeting and 1-1s

• Monday: Product Meeting

• Wednesday: Code Red Meeting

• Any Day: Client Prep

• Crazy Day: Board Meeting

Today’s Session

Page 56: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Past: How did we do in most recent period?

Present: How are we doing right now?

• Future: How will we do going forward?

Board Questions

Page 57: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Past: Net Renewals By Quarter

Page 58: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Past: Churn By Reason

Page 59: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Past: Top Upsells By Customer

Page 60: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: Active Cockpit Customers

Page 61: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: NPS Trend

Page 62: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: Health Score Versus Lifetime

Page 63: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: Renewal Forecast

Page 64: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Fact-based decision making

Customer Success as a priority

CEO appreciates CSM workload

Sleeping a tiny bit easier

Impact

Page 65: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 66: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 67: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

2000+ Attendees

5/12 - 5/13

San Francisco

gainsight.com/pulse

Code: SUCCESS20

Page 68: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.