How Food Network is using Snapchat - DPS Vail, 3/31/16
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HOW FOOD NETWORK IS USING SNAPCHAT VIKKI NEIL, SVP/GM - SCRIPPS LIFESTYLE STUDIOS
Transcript of How Food Network is using Snapchat - DPS Vail, 3/31/16
HOW FOOD NETWORK IS USING SNAPCHAT
VIKKI NEIL, SVP/GM - SCRIPPS LIFESTYLE STUDIOS
Source: Snapchat by the Numbers: Omnivore Digital, 10/15
10.5mm global users/mo.
71% ages 18-34
70% female audience
30% of millennials use regularly
DAILY PACKAGESALTON’S TAKEOVER
YOUTHSERVING UP SNAPCHAT REALNESSWORKFASTYOUTHPARTNERTRANSFORM
3 KEY TAKEAWAYSYOU’LL HAVE TO WORK VERY HARD AND VERY DIFFERENTLY
YOUR BRAND MUST EVOLVE AND YOU’LL BE BETTER FOR IT
“SURVIVAL OF THE FITTEST” IS A THING
