How explainer videos work for your business

If you wonder how to take your business to the next level, then explainer videos could be your answer. A short, crisp, informative piece of explainer video is the ultimate key to reach your ideal business leads. Henceforth, you need not worry about keeping your profits high. All you have to do is to invest a part of your money in getting quality, professional explainer videos to boost up your rankings on search engines.

Google’s algorithm for search engine rankings includes a part that quantifies the amount of time spent by the visitors to your website. The longer time they spent, the higher will be your ranking. This is why your site needs an explainer video to keep the clock ticking for you. These videos are great ways to get the attention of your visitors; it really keeps them engaged for a long time, provided the videos are interesting. It has been found out that a human brain is more attentive to visuals rather than mere phrases. As readers spend only a few seconds to minutes on each site, quality content with a catchy title would grab their attention, but not always.

On the other hand, if they confront an interesting and funny video, they will be attracted and urged to watch the content. That is why explainer videos are smart marketing tools. According to top marketing firms, websites with explainer videos rank higher than others in Google universal searches. In a business, an explainer video offers you a smart platform to reach your ideal customers and introduce your services to them with the reasons for them to choose you over your competitors.

What could it be?

An explainer video could be anything. You can share your identity, ideas, concepts, issues, solutions, products, services and even arguments. You can bring them all up with videos in just a few seconds.

How long could it be?

The shorter, the better. Videos more than a 90 seconds could be boring to your visitors. Keeping them short and engaging is the trick to make the visitors stay on your page, which in turn fetches the ranking.

Here are a few reasons to justify the need for explainer videos for your business.

1. Creates a virtual connection:

The most important aspect of online marketing is to showcase your personality in a smart manner. Your customer is with little or no contact with you in online business. So it is crucial to build a trustworthy bond with your customer to maintain a strong relationship. Explainer videos do this job for you; they offer you an identity that is recognized by your customers which wins their trust.

2. Gains popularity:

A good and attractive explainer video is extremely contagious. It is not restricted to your website alone and can be shared with other video hosting sites like YouTube. This means your site gains popularity. People share videos on a higher scale rather than sharing web pages. Moreover, free video hosting sites like YouTube can be accessed even on a Smart phone which is an added advantage.

3. Holds all in one:

Website clutter is a serious mistake that directly affects the rankings of a website. With the intention to hike rankings and boost sales, many website owners clutter their site with loads of images, colorful fonts, flash pictures and pop boxes. This could only have adverse effects on the site. It increases the load time of the website and leaves the visitors confounded that they wonder what your site conveys. On the contrary, an explainer video is can be designed to comprise all such smart aspects squeezed into a single video.

4. Resurrects your identity:

PPT slides and pop up ads are obsolete and they don’t belong to this era of online business marketing. A colorful, funny and informative video with great visuals can do the magic; it grabs the attention of the audience. This is particularly suitable for multifaceted businesses with multiple products and services. You can create customized videos for each product and service.

5. Creates a niche for your business:

A study concludes that a person can remember only 10 percent of what he hears, but retains 50 percent of what he sees, which denotes the significance of visuals. Webpage contents doesn’t necessarily gain attention of customers, but explainer videos are far more reachable among people as they share an interesting video which has a great impact more than it has through the word of the mouth.

6. Modulates web traffic:

Viral videos are one of the major ways through which a video is getting promoted and shared among millions of users in seconds. When your video goes viral, then it has high chances of gaining popularity which in turn will increase the web traffic to your site.

7. Grabs rankings:

Bland web pages with loads of pointless articles will only repel the traffic and decline your rankings. People visiting your pages look for short, understandable contents that will help them decide their purchase. In this scenario, an average potential visitor will find an explainer video motivating and helpful in making quick decisions.

8. Increases interests:

It is calculated that over three fourth of the internet users watch online videos, which is a good news for online businesses. This is the right time to move on with explainer videos as this count keeps increasing and your videos can gain popularity in a short span of time.

9. Prevents identity crisis:

Web pages could possibly confuse your visitors leaving them to guess type of services you offer. Explainer videos on the other hand offer a clear cut distinction of your products and services that are easily understandable and long lasting in the visitor’s memory. This helps you have a better and efficient connection with your ideal customers and keep them up to date about your new business strategies.

10. Generates leads and triggers profits:

Explainer videos end up increasing the conversion rates in your business. It is concluded from a survey that around eighty percent of internet users and online shoppers make a purchase as soon as they see a product tagged along with a nice, convincing and promising explainer video. Even if you are not aware of the popular products, explainer videos keep track of that for you by counting on the number of times a single video is viewed. This is a jackpot to the stream of online businesses.

This is how effective an explainer video could be in promoting your business to a new level. An explainer video is your most effective marketing manager that always comes handy. There are a countless other reasons on why you have to opt for an explainer video to speed up your business. But these are sufficient enough to convince you and encourage you to invest a reasonable amount of your income in a more productive such as this.

This article is not just based upon mere ideas, but it is written with the intention to highlight the importance of explainer videos for today’s internet marketing and these are based upon real time studies conducted by some of the most renowned marketing firms from around the world. Check out http://www.toonexplainers.com/ to know more about explainer videos.