How Event Planners Can REALLY Use Social Media to Succeed
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Transcript of How Event Planners Can REALLY Use Social Media to Succeed
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How Event Planners Can
REALLYUse Social Media to Succeed
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
flyte school
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AGENTS OF CHANGE
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TODAY’S GOALS
Before
During
After
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DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/
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EVENT TRINITY
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ASSETS
Website
Email List
Social Profiles
EventBrite
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SHARE THE LOVE
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EDITORIAL CALENDAR
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SCHEDULING TWEETS
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SCHEDULING FACEBOOK
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BUILDING BETTER LINKS
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FACEBOOK EVENTS
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FACEBOOK ADS
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USING THE POWER EDITOR
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PROMOTE THE HASHTAGS
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TWITTER LISTS
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TWITTER ADS
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TWITTER ADS
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LINKEDIN SEARCH
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YOUTUBE
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BLOG
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PODCAST
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RETARGETING
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DURING
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PROMOTE HASHTAG #aoc2014
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LIVE TWEETING
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LIVE BLOGGING
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EVENT SCREENS
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PHOTO BOOTH
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VIDEO
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AFTER
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STORIFY
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SCREEN CAPTURE TWEETS
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SLIDESHARE
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BLOG RECAP
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TAKEAWAYS
Build momentum with social
Sell tickets with email & ads
Curate & package UGC
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THANK YOU
@therichbrooks
Rich Brooks
flyte new media
takeflyte.com
@therichbrooks