How Employees at BMW NA Drive Awareness & Engagement
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Transcript of How Employees at BMW NA Drive Awareness & Engagement
@BMWgroup#DySiWebinar 2@Dynamic_Signal
Have A Question For Us?
Use GoToWebinar Ask On Twitter
Use #DySiWebinar
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But First, A Quick Question For You:
How many of your employees currently share company information on
social media?
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The State Of Communications Today
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The State Of Communications Today
Employees want to be the first to knowThey want their content to be:
ü Personalized
ü Delivered quickly
ü On their preferred channels
ü Across all devices
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The State Of Communications Today
Employees want to engage with family and friends about where they work, what they do, and the value of their company’s products and services.
• They want approved content that can easily be shared.
• They want a way to talk about the BMW Group & its brands and products.
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What business problems were you looking to solve with BMW Insiders?
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Business Problems BMW NA Were Trying To Solve
Employees Feel They Don’t Know What’s Going On
Less than 30% of employees feel “in the loop”(Source: Weber Shandwick)
Uninformed Employees Are Unengaged Employees70% of employees call themselves “disengaged”
(Source: Gallup)
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Business Problems BMW NA Were Trying To Solve
Wanted To Give Employees A Voice66% of employees feel they are advocating on behalf of their company
(Source: Mindshare)
Need To Retain Our Best Talent32% of companies struggle to retain top talent
(Source: CareerBuilder)
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How did you solve those problems?
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Solving Pain Points
o Aligned BMW NA communications to reflect the new normal of social business.
o Asked our most passionate brand advocates what they needed to be story tellers.
o Leveraged the passion employees have for the family of BMW Group brands.
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“We know employees are already on social having conversations. They’re passionate and want access to the latest BMW Group information. They are already some of our best ambassadors, and we want to arm them with the right kind of content to help them authentically tell our story.”
Andrew CutlerExecutive and Internal
Communications ManagerBMW North America
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What were some of the benefits you experienced?
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Benefits of BMW Insiders
o Increased organic reach: • 4-fold increase in share rate of content in 1 year’s time.• Engagement on employee social pages tripled as a
result.
o Provided a wider reach of employees with an innovative way to tell our story with an “authorized voice.”
o Promoted collaboration across the organization.
o Created more unified company stories for the BMW Group brand and its companies.
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What does the future look like for BMW Insiders?
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The Future of BMW Insiders
o Possible expansion of program beyond Communications & Branding.
o Testing new forms of content and platforms.
o Grow C-Suite and corporate executive sponsorship of program.
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“Informed employees are engaged employees. Engaged employees are satisfied employees. Satisfied employees make better decisions that positively affect the bottom line, and will better advocate on behalf of the company.”
Andrew Cutler Executive and Internal
Communications ManagerBMW of North America
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Dynamic Signal Works With The World’s Leading Companies
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Keep employees informed
Deliver personalized and targeted news to
employees in real time
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Engage employees with content
Deliver personalized and targeted news to
employees in real time
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Empower employees to be
advocates
Enable safe, easy sharing to social media
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Empower employees to be
advocates
Enable safe, easy sharing to social media
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Encourage employees to submit and create content
Employees can easily submit content (articles, images,
videos) for other employees to share or for internal use.
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Encourage employees to submit and create content
Employees can easily submit content (articles, images,
videos) for other employees to share or for internal use.
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Encourage employees to submit and create content
Employees can easily submit content (articles, images,
videos) for other employees to share or for internal use.
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Encourage employees to submit and create content
Employees can easily submit content (articles, images,
videos) for other employees to share or for internal use.
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Capture, manage, host native video
Deliver real-time videos to inform your employees on your latest company news, events or
important messages
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Personal analytics that give employees the
tools to succeed
Employees easily gain insights into which of their posts are
driving results
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Activate, encourage, and recognize your
employees
Gamified environment with points and multiple
leaderboards provides immediate recognition
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Member to member messaging
Employees and admins can send messages directly to one another, or to groups
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Easily manage employees, content,
permissions and more
Personalize their experience based on role, region, seniority and interests
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Easily manage employees, content,
permissions and more
Personalize their experience based on role, region, seniority and interests
MKTG SALES HR EVENTS
US EMEA CHINA
Members Content Reporting
MKTG ADMIN
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Track everything, control the message, and stay compliant
Measure adoption, viewership, sharing,
audience engagement, and tie it all to business
outcomes.
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Integrated with your favorite tools
Seamlessly works with your current enterprise platforms, with Single-Sign-On and in more than 13 languages.
Thank You!