How effective is the combination of your main product and ancillary texts?

Across our main product and ancillary texts, we can conclude that we have been consistent in our use of colour, font and design. Our website has not only our logo but the same colour

scheme of white & pink which we used for our ‘Connect’ icons. We used the same font in our news package and our opening sequence. Colour also remained constant, however we

made an exception when creating Quincey’s titles as we thought blue would be more appropriate for a male. This consistency helped strengthen our brand identity, constantly but

subtly reminding the audience of who we are.

Our package and opening sequence both contain location specific footage that the audience can relate to. The presence of red buses in the shots below as well as the signposts for some

of London’s famous streets – makes the location clear to the audience. Our website has stories which are appealing and relevant to our audience in that they are about fashion

item/trends which are accessible to them over here too – not just restricted to other locations.