How effective is the combination of your main product and ancillary texts?The main product and my ancillary were created to support one another. The main product which was my short film was created first as this was the main source of my portfolio and then I proceeded to create a poster and a magazine review for my product. The poster and the review magazine needed to be created after as they are both designed using features from the short film. A poster is created using ideologies, representations and conventions of the genre in the film.Short film and PosterA poster is used to advertise a product, so by creating a poster my product could gain more recognising. Without the use of marketing the short it is unlikely to be viewed as the audience had no knowledge of what the film contains. Making the initial impression of my poster important to attract the correct audience group to view my short. The poster is needed to explain the context of my film but not give any vital plot points away. Posters are normally used to inform the audience of the film so they can research into it further by themselves, this can be achieved through reviews or trailers. My short film would struggle to gain the interest needed without a poster. The viewing of my poster could also attract the audience to read my review. I created my poster after I had finished the final edit for my short film. I first looked into professional blockbuster posters which used the same genre as my poster to pick up conventions. So I could apply this to my own, which would be of the same style. My poster doesnt contain any images from the film but rather the main image is a gun. This represents the film is violent and contains weaponry. This is correct as my main character Isaac is always armed with the same gun used in the poster. Many posters use an iconic image from the film as the main source to attract attention an example of this is the poster for Inception which used the token as its main image. This poster was released to audiences before the film itself meaning the audience wouldnt understand the use of the token without them viewing the film. This is the effect I went for with my poster as only a single image is shown. With my poster not containing a main character it adds to the mysteriousness of my protagonist. Isaac in my short film lives in the country to stay hidden which is why his picture is not shown on the poster. The gun is also grey scaled to represent a blue print, the convention of using blue prints in action movies is either for an invention or floor plans for a heist. This links perfectly with my short film as Isaac is a very well planned man and has committed many criminal activities in the past to reach his position. The main image in my poster is being blocked by black lines crossing the page. This is meant to be a representation of when the secret services black list files and cover up document which further adds to the effect of my main protagonist trying to stay hidden from the authorities. The effect of blacking out the words and images leaves the viewers asking why the words are hidden which attracts them to the view the short. In my research I documented that not many people view posters and even more dont find them useful. However when film posters are placed into public areas, unknowingly they are still registered by audiences which could lead to further interest into the viewing of the film. The creation of a poster is a pivotal aspect in the releasing of a film. The only colours I used within my poster were black, grey and white. Granted these colours would not be very attractive to the eye but it fits well with the genre of the film and adds a thriller effect. This is a convention that many action/thrillers follow. An example of a block buster film doing this is Taken. The poster for taken is completely in black and white but this adds to the depression on the lead roles face. To gain extra interest into my short film I added film festival awards onto my poster. Some of these short film awards included Best Short and Best Cinematography. I thought it would be good to include these awards as they attract attention for the audience. If a film has won an award it becomes more appealing for the audience as they want to know why it won the award. This is commonly seen in DVD sales for films that win Oscars and other awards. Short Film and Magazine Review Before a film is released to the general public special screens are set up for film reviewers to watch the film. During this screening they will take notes about the film and then write a review on how they perceived the film. Larger film review magazines such as Empire will send reviewers to these screenings so they can write a review on the film for the companys magazine. Film reviews are a great way to gain publicity for a new film. If the review is positive it has the ability to persuade the readers to watch the film or at least do further research into the production. The review I created for my production was very positive and showed my film in a very good light.My review contains a large image taken from my production. This image is used to attract a viewers attention when they are reading through a film magazine. The picture I used for my review is an action shot from the film with a small annotation explaining where he picture is from. Using an action moment can make the film look more entertaining to the audience. The main image I contained the lead actor and the smaller images showed the supporting actors. With my lead being the main image it shows the audience that he will be the main focus for the film. Fans of the main actor will also be enticed to read the review as they enjoy his/her previous work. The first paragraph in my review was written in a different font as it was a small overview of the plot and key features. This information is only brief and doesnt ruin (spoil) any of the plot line. The brief information doesnt go into explicit detail. The use of this small information box is used to attract the audience to watch the short film as they will want to know the rest of the plot. The small information box also contains smaller details such as the run time and the name of the director. My review also has a short summary box at the end of the review which contains a star rating. This summary is very positive and the star rating is very high. This will cause the reader to be more interested in viewing my short film. The review still contains some small negative points as I wanted to provide a fair review and one that is not completely biased. I wanted to talk about positives and negatives. By doing this the audience could make a judgement if they were interested in viewing the short film. The review I created for my short film had festival awards placed across the pictures. The use of these awards were used to attract the reader to find out why it had achieved these awards. The awards are coloured gold to attract the eye when a reader is viewing the magazine. Attention is needed within a magazine review because the audience needs to be interest to read more.