How effective is the combination of your main product and ancillary texts?

I feel that the combination of my three products is quite effective as I have kept a consistent link throughout to show how they belong and work together.

A notable pattern that I have carried out is the use of a red font although different shades, the red font represents my movie and it stands to symbolise 'blood' as my movie does revolve around murder. Although I have used different font styles, my poster and trailer fonts do have the sharp edge look in common as they both represent a slasher type of font, this suits my thriller genre. I chose a different more bubbly font style for the magazine to show that the magazine acknowledges the actors who play the characters and discuss the movie behind the scenes rather than the actual scenes. It is not a convention for magazines to use the same font styles as the trailer and poster yet the poster and trailer usually are quite similar.

I used the blurb on the trailer and the poster to show that these products were made by the same people. I also used the Columbia pictures logo on the poster as well as the magazine. These conventions created a flow through my products to show they belong together. The movie title text was also evidently used throughout and made clear therefore making the combination fit together.

I used the same characters on the poster and the magazine cover but because I challenged the convention of the magazine cover as the norm is to portray the actors as their characters and I did not. I found that the magazine and poster combination was not as effective as the poster and trailer. I did this as I believe the poster and trailer revolve more around the storyline and characters whereas the magazine focuses more on the actors who are playing a role and how the movie was made.

Whilst the poster and magazine are quite different from one another, they both link back well to the trailer as I have used aspects of the trailer in both the poster and magazine.