How effective is the combination of your main task and ancillary tasks?Evaluation Question 2

Mollie Bugg

Ancillary TasksThese are my two final ancillary tasks, a film poster and a double page spread of a film review in a magazine. Whilst making my ancillary tasks I focused on making them fit a brand of which I was trying to create for my film. To do this, I took photos of Josh’s character whilst in the production process to make sure that the images that I used on my poster and magazine review tied in with the film. For example, the image used on my magazine page was taken whilst filming the scene when Josh is in a meeting with the policeman. This ties in with the codes and conventions of a magazine review as they often use an image taken from the film.

Branding - TypographyAll of my tasks, short film, poster and magazine review, all use a different font for the title of the film. The font that I wanted to use for the branding and to make all of the tasks tie together was the one used for the poster. I chose this font as it stands out and the stripes going though it make it different to a normal font. However, when adding in the titles for my short film, I did not know how to import the font from Photoshop into Adobe Premiere Pro and could not find a tutorial online to show me how to do so. However, to improve the branding this is what I would do.

I chose a different font for the magazine review as it fit in better with the conventions of a magazine. This is because, Empire Magazine, which is the magazine I based mine around, uses the same font for all of its articles and does not use the one that is for the branding of each individual film. So for this reason, I chose to stick with the convention of a magazine article rather than creating a brand for my film.

Poster

Empire magazine font

Magazine

Short Film

CharactersDuring my ancillary tasks, I used images of the main character Josh in both of them. This meant that then audience would already be able to recognise the character when they see the film as they would of seen him on the advertisements. Josh is also the fist character you see in the film so it creates an automation connection with the audience. By using Josh in the poster and magazine spread it also make sit obvious to the audience that he is the main character.

I also chose to used images of Josh for my ancillary tasks as it fit in with the conventions of film posters and magazine reviews. Empire magazine usually uses a large image of the main character in its review as this helps the audience recognise what film the review is about.

My poster was a character poster, this is a type of film poster that introduces the audience to the main character(s) within the film. These types of poster contain a large image of one single character which introduces the audience to that character and show’s their personality.

PosterHe image I used on my poster is of the main character Josh. This is because, during researching posters, I chose to base my poster on a ‘character poster’. Character Posters - Posters that contain an image of either one characters, or a group of many main characters from within the film. These types of posters are mainly done to promote a certain actor, especially if there is a popular or well known actor within the film. Sometimes film companies choose to release many different character posters with each character.

Character posters often introduce you to the personality of the character. This can be seen in these three posters of Harry Potter and the Deathly Hallows part 1 where Harry and Herminie are both seen looking strong, but Ron is seen to look scared. For this reason, I chose to show Josh looking alone and sad. There is not a single person in the background which shows him to look isolated and this reflects his personality at the beginning of the film, before he meets the gang.

Magazine ReviewI chose to base my magazine review around a double page spread review from Empire Magazine. This is because Empire targets a young audience a similar age to the target audience of our short film. Empire usually use a large image that is a screenshot form the film in their review. To stick with this convention I chose to use a photo that I took whilst filming the scene of Josh in a meeting with a policeman.

I chose this image as it is a moment of tension within the film and it would draw the audience in to wonder why he is in an office. Using an image that links directly to a scene within my short film ties the two products together.

Brandingbrandbrand/nounnoun: brand; plural noun: brands1. a type of product manufactured by a particular company under a particular name.

The use of branding means that the audience or consumer automatically recognising the product, such as Cadbury or coca-cola. When these two logos are seen, audiences instantly recognise the shade of purple and red and the typography.

If I could create a brand for my film, I would use the font that was used on my poster as this stands out and is different to normal fonts because of the lines going through it.

Where would Dead End be seen?

Short Film Festival’s around the UK

At the British Film Institution

At cinemas – before main films or in a collection of short films