How does this music video explore the conventions of Andrew Goodwin's theory of music videos?

7/25/2019 How does this music video explore the conventions of Andrew Goodwin's theory of music videos?

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How does this music video explthe conventions of AndrewGoodwins theory of music video

OK Go This Too Shall ass

OK GO!s music video for their son" #This Too Shall ass# is very uniwue$ %t usen'scene and lots of uni(ue props to create a !)u&e Gold&er" machine! lastinof the video$ *pon further analysis+ the music videos explores all of the criteGoodwins theory of music videos$


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,- .usic /ideos demonstrate "echaracteristicsThe 0rst of Goodwins criteria is that music videodemonstrate "enre characteristics$ 1or exampleassociatin" a 2oy3Girl &and with a dance routineheavy metal &and with a sta"e performance$ #TShall ass# is a op son"$ 5i6e Goodwin su""estsdemonstrate characteristics of the pop "enre$ 1oexample+ there is a &ri"ht+ rich mise'en'scene usthrou"hout+ fre(uently associated with this type music$ The fre(uent use of &ri"ht colors and exitprops esta&lishes the music video 0rmly in this "1or example+ at ,789 :A-+ ,7;; :2- and


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9- There is a relationship &etwelyrics and visuals

Ar"ua&ly this is the convention that OK Go exploleast$ erhaps+ this is caused &y the chaotic and paced nature of the )u&e Gold&er" machine usevideo$ However+ there are occasional lin6s &etwewhat the sin"ers sin" and what occurs on screenexample+ at ,7+ the man in yellow sin"s the lywhen the mornin" comes@ :-+ then at ,78, anum&rella imitates a sun risin"+ as if the Bmornin"come :C-$ Another lin6 can &e seen at


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8- The demands of the record la&el will inclthe need for lots of close ups of the artist aartist may develop motifs which recur acroswor6

There are several uses of close ups in this musicThese create a relationship &etween the audiencthe artist and help to esta&lish OK Go as a well 6&and$ 1or example+ the 0rst shot of the music vidclose up :F-$ An other example can &e seen at ,7

OK Go are renowned for havin" a motif commonassociated with their music videos$ They famouscomplicated+ ela&orate and exa""erated conceptheir productions$ 1or example+ the music videostheir son"s The ritin"s on the all@ :5- and *own and %nside Out@ :.-$


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;- There is a fre(uent reference tnotion of loo6in"

This aspect of Goodwin!s theory+ similar to num&one that is less explored than others$ However+ tare some examples$ 1or instance+ at


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J- There is often %nter Textual)eferences %nter textual references are lin6s3 references to other artists wor6s or famous s

ima"es$ They are commonly used to demonstrate appreciation towards othersthe audience will feel clever when theyre spottin" them$

%nter textual references :%T)- are common in music videos$ 1or example+ in 5admusic video for her son" Telephone@ there is an inter textual reference to Kil

%n OK Gos This Too Shall ass@ there are several examples of %T)s$ The 0rst oseen at D7,, where the domino trail passes over several covers of the &ands nOf the 2lue =olor of the S6y@+ featurin" this trac6 :-$ This is a reference to thwor6+ actin" as a sort of advertisement for their upcomin" al&um

Another %T) can &e seen at 97D> where a model of the IASA .ars )over rolls d:)-$ .any people are aware of what this model is even thou"h there is no direcindication to it in the lyrics$ This %T) will ma6e the audience feel clever when t

1inally+ another %T) that can &e seen in this music video is seen at 97


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5ady Ga"a ' Telephone

uentin Tarantino Kill 2ill /ol$,


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How does this music video explore the conventions of Andrew Goodwin's theory of music videos?

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