Transcript of HOW DOES MARKETING AFFECT THE CUSTOMER VALUE?
HOW DOES MARKETING AFFECT CUSTOMER VALUE?
I’VE BEENTHROUGHA LOT(AND I’VE HAD MY MOMENTS)
The task of any businessIs to deliver Customer Value at a profit
Customer value is the satisfaction a consumer feels
after making a purchase for goods or services
relative to what she must give up to receive them
(don’t let anyone tell you different )
CUSTOMERSShould feel delighted with the product/service offered.
CHOOSING THE VALUE PROVIDING THE VALUECOMMUNICATING THE VALUE
VALUE CREATION AND DELIVERY
WHAT IS VALUE CHAIN?
enough to learn it
enough to teach it
THE VALUE CHAIN PROPOSITIONS :A TOOL TO CREATE MORE CUSTOMER VALUE
BUSINESS PROCESSES
MARKET SENSING PROCESS
BUSINESS PROCESSES
MARKET SENSING PROCESS
NEW OFFERING REALIZATION PROCESS
BUSINESS PROCESSES
MARKET SENSING PROCESS
NEW OFFERING REALIZATION PROCESS
CUSTOMER ACQUISITON PROCESS
BUSINESS PROCESSES
MARKET SENSING PROCESS
NEW OFFERING REALIZATION PROCESS
CUSTOMER ACQUISITON PROCESS
GENERAL MANAGEMENT
CORE COMPETENCIES
Source of Competitive Advantage
Should make significant contribution to CPV
DIFFCULT TO IMMITATEyou deserve it
WIDE VARIETY OF APPLICATIONS
LIKE THIS (MATHS)
HOW TO MAXIMISE IT?must support what you’re doing
(RE)DEFINE THE BIG IDEA
(RE)SHAPE THE BUSINESS SCOPE
(RE)POSITIOING THE BRAND
YOUR1ST DUTYAS A MARKETERHOLISTIC MARKETING AND CUSTOMER VALUE
HOLISTIC MARKETING SEES ITSELF AS VALUE INTEGRATING VALUE EXPLORATION , VALUE CREATION AND VALUE DELIVERY ACTVITIES WITH THE PURPOSE OF BUIDLIND LONG TERM , MUTUALLY SATISFYING RELATIONSHIP AND PROSPERITY AMONG STAKE HOLDERS.
ASSESS THE AVAILABLE
BECOMEA MASTER
TIME MANAGERit’s your most precious resource
OFFER NEW PRODUCTS
DELIVER EFFICIENTLY
YOU ARETAKING RISKS
NOT CRASHINGCARS
be smart
ADDING CUSTOMER VALUE WITH THE HELP OF HOLISTIC MARKETING
INNOVATE TO CREATEINNOVATE TO CREATE
HIRE FORINTELLIGENCE
NOTSKILLSanything can be learned. if you can think.