How Does Hr Use Sm[1]

How Does HR Use Social Media?How Does HR Use Social Media?

CIPD – Middlesex University - 6th Dec. 2010

every step of the way

Your business partnerYour business partner


Content

• Definitions• Impact on Society & Organisations • How HR uses SM• How students can use SM • Do’s and Don’ts• Do s and Don ts• Q&A


Your business partner

Social MediaInternet-based

tools thattools that enable people

to exchangeto exchange ideas.



Web 2.0

..

• Users create and consume content

• Collective Knowledge g



Why are SM important?

• Exchange of ideas beyond borders • New ways of generating knowledge• Creates collective knowledge • Rapidly growing tool• Rapidly growing tool


Your business partnerhttp://www youtube com/watch?v=lFZ0z5Fm Nghttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Society & Organisations

• Focus on networks supported by technology

– Networked societyC t d i ti– Connected organisations

– Social collaborationevery step of the way

Your business partnerIncreased complexity, interdependence, integration – Ipod

Top Down vs. Network


Your business partnerChange in structure and work organisation

Who is important?



Who is important?

• Number of connections• Influence of your connections • Amount of interaction• Amount of interaction • Content quality• Response to your content



Effects of Networks

• De-layering• Breaking down of organisational silos• Increased cooperation teamwork• Increased cooperation - teamwork• focus on experts‘ knowledge • Informal & fast communication flow

Issue of controlevery step of the way


• Issue of control

Organisations – Status Quo



Social Media and HR

• Benefits – new forms of cooperation and communication – more productivity, creativity, engagement etc.y, g g

Ch ll l l l i k• Challenges – new rules, legal risks.



Social Media & HR

How does HR use

• Twitter

• Facebook

• Blogs• Blogs

• Videosevery step of the way


Recruiting

• Twitter - distribution channel for vacancies

• LinkedIn - search tool for staff

• Blogs & Facebook – employer brandingevery step of the way


• Blogs & Facebook – employer branding

New mix of channels to attract the right people for jobsNew mix of channels to attract the right people for jobs

Employer Branding - Facebook


Your business partnerLive Positively: climate protection water conservationLive Positively: climate protection, water conservation, recycling, community, balanced living

Sourcing – Twitter 1



Sourcing – Twitter 2



Employer Branding - Blogs



http://www.europeancareers.coca-cola.com/en/home.aspx

Learning & Development

• Blogs, wikis – knowledge databases, increase quality of workincrease quality of work

• Software - Self-initiated & social learning



peer-to-peer learning that increases performance

British Telecom - Blog

• BT uses internal blogs to spread examples of good/bad customer servicegood/bad customer service

h l t h i i t d t d t• helps technicians to understand customers and find solutions to problems quickly/informallyquickly/informally



breaking down organisational silosImproving quality of servicep g q y

Noddlepod – Learning SoftwareN t kiNetworking

Project Management



Internal Communication

• Two way communication• Quick and informal• Barrier free (time space hierarchy)• Barrier – free (time,space, hierarchy)



IC - Video & Blog



IC - Tweet Chat



IC Tweet ChatQ estion Ho does HR se SM?7:19 pm Dave #chrchat Q1 - What do you think is the current level of

participation?- low but growing very quickly Still view

Question: How does HR use SM?

participation?- low, but growing very quickly. Still view of many as non-work ben

7:19 pm Henry @charlie_ whichever way you look at it participation is incredibly low #chrchat

7:20 pm Claire @charlie_ #chrchat would say at very early infancy in most non-progressive companies even in a publishingmost non progressive companies, even in a publishing company only a few users

7:20 pm Will Q1 also many people still very hung up on control issue



#chrchat

Employee Engagement

• Blogs and wikis – communicate values & vision

increase pride, commitment & employee engagement



engagement

T.G.I. Friday - Blog

• Employer branding & commitment of joiners

• Engagement, pride, peer-to-peer l i lit f klearning, quality of work



www.fridoids.co.uk/blog/

Legal Issues – Control vs Non - Control :

• Company reputation (Facebook)• Company reputation (Facebook)• Use during working hours• Poaching of clients (LinkedIn)

– Intellectual property: • Copyrights• Copyrights• Trademarks • Confidentiality (Wikileaks)



Legal Issues – Data protection: privacy & sensitive data

– Diversity & Discrimination:• Age • Disability• Disability• Poor & less educated employees • Harassment via postings

Control - Policies & Procedures



Facebook - Reputation

• The New York Times ..SM policies that prohibit making negative remarks about one’s boss … online are … violation of labor laws ... protect employees’ right to talk (9/11/2010)talk …(9/11/2010)

• Metro … Facebook comments are a every step of the way


private matter and not grounds for disciplinary action..(11/11/2010)p y

How can YOU use SM?

• Twitter – as channel for job vacancies

• Blogs show your expertise & engage• Blogs – show your expertise & engage with HR community

• LinkedIn – your #1 marketing toolevery step of the way


• LinkedIn – your #1 marketing tool

LinkedIn - Basics

Picture

Key words

Complete Profile

Key words

Complete Profile

Status



LinkedIn - Basics

• Meet personally and then “link in”• Join groups to get access to new

connectionsconnections • Join groups to participate in discussions• Get honest recommendations • Fed in your twitter and blog stream



• Fed in your twitter and blog stream

The Do’s and Don’ts

• Be consistent • fake identitiesD ’t i t l t• Be a good listener

• Create great content

• Don’t spam, intolerant• Try and sell peopleg

• Build a strong network

• Build your network too quickly network

• Be a good social citizen

• Be pushy, rude etc.



citizen• Protect privacy

• Mix private and business

Q & AQ & A

# CISM10# CISM10.



Thank You

.



How Does Hr Use Sm[1]

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