How Do You Viva Summer? ADV 420 - Rizzo
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Transcript of How Do You Viva Summer? ADV 420 - Rizzo
![Page 1: How Do You Viva Summer? ADV 420 - Rizzo](https://reader035.fdocuments.in/reader035/viewer/2022062308/558ece6e1a28ab711c8b4582/html5/thumbnails/1.jpg)
VICTORIA’S SECRETDigital Marketing Strategy
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Target Where?
Concentrate on MLB Coastlines + MI
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HOW DO YOU V.S.?
(¡VIVA! SUMMER)
The Campaign…
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¡Viva! Summer Campaign
•Promote Active & Healthy Lifestyle through the
PINK loves MLB & VS Swimwear lines
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GOALS
CHALLENGES _
CAMPAIGN INNOVATION & RETENTION
CONSUMER HYPE
CREATE HIGH VOLUME INTERACTION W/CONSUMERINCREASE PERSONAL RELATIONSHIP W/CONSUMER
PARTICIPATION
CREATE A CONTINUITY PLAN FOR LASTING CAMPAIGN
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MEDIA MIX
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Integrated Digital Media
• VIDEO CONTESTS YOUTUBE• PHOTO CONTEST VS MOBILE APP
•#VSVivaSummer TWITTER• HEALTH & FITNESS BLOG/VLOG
PINTEREST/YOUTUBE• INFORMATION HUB TUMBLR
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BUDGET?
$15 Million
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BUDGET ALLOCATION
Facebook10%
YouTube30%
Twitter10%
Tumblr20%
Pinterest10%
Mobile20%
Percent of Budget
FacebookYouTubeTwitterTumblrPinterestMobile
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Measurement
FOLLOWERS LIKES INTERACTION BLOG/VLOG COMMENTS PARTICIPATION MENTIONS