How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize...

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How do you know you’re targeting the right prospects? Machine Tools

Transcript of How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize...

Page 1: How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize your overall campaign by: Form Submissions Social Engagement Much More Website

How do you know you’re

targeting the right prospects?

Machine Tools

Page 2: How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize your overall campaign by: Form Submissions Social Engagement Much More Website

Our data services provide insights to target key prospects and

measure the results of your campaign.

Our digital marketing services are powered by our data so you reach the right prospects at the right time.

How We Work

Randall-Reilly is a proud Google Premier Partner

Page 3: How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize your overall campaign by: Form Submissions Social Engagement Much More Website

The Power of Data in Digital Marketing

Your Specific Machine Tool Target

vsOwner of Specific

Machine Tool Type

AutomotiveIndustry

Average Ageof Equipment

State of Michigan

2-5years

General Machine Tool Target

General Machine Tool Target

Page 4: How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize your overall campaign by: Form Submissions Social Engagement Much More Website

Data-Powered Digital Marketing Services

1.48B 2019 TOTAL

DIGITAL CAMPAIGN IMPRESSIONS

581KTOTAL

UNIQUE CALLS

761KTOTAL UNIQUE SHORT FORMS

795KTOTAL CALLS GENERATED FOR CLIENTS

1.3MTOTAL LEADS

Page 5: How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize your overall campaign by: Form Submissions Social Engagement Much More Website

An Audience Built by DataCustomize Your Audience By:

Total Machine Tools Contacts

Email Addresses

166K

PhoneNumbers

31K

GoogleMatch

24K

IPMatch

92K

FacebookMatch

84K

247K

Online Behaviors

Location MuchMore

Equipment Age

BrandAffinity

Credit Rating

EquipmentOwned

Warranty Cycles

Page 6: How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize your overall campaign by: Form Submissions Social Engagement Much More Website

MEASURABLE OUTCOMES REPORTINGAlign to your desired outcome: Visualize your overall campaign by:

Form Submissions

Social Engagement

MuchMore

Website Traffic

Phone Calls

Brand Awareness

Online Sales

Event Attendees

Leads by Response Type

Much More

Cost Per Lead

PerformanceSummary

Budget by Month

Conversion Rate

Start generating business growth by targeting your custom, ideal audience. Go to randallreilly.com to learn more.

Page 7: How do you know you’re targeting the right prospects? · Align to your desired outcome: Visualize your overall campaign by: Form Submissions Social Engagement Much More Website

Agriculture | Construction | Driver Recruiting | Diesel Tech Recruiting

Lift Trucks | Logging | Machine Tools

Office Equipment | Printing | Trucking | Woodworking

Randall-Reilly is the leading B2B data company in trucking, construction, agriculture, and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional

outcomes. More than 4,400 clients in sales, marketing, and recruiting utilize Randall-Reilly’s data-driven platforms, services, and media to reach their audiences. Headquartered in Tuscaloosa, Alabama, the company also has

offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.

randallreilly.com