How do we get people to do things for the common good? Water explorers. Developing behaviour change...
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Sonja Graham Nurturing values (and behaviours) for a more sustainable society
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Transcript of How do we get people to do things for the common good? Water explorers. Developing behaviour change...
Sonja Graham
Nurturing values (and behaviours) for a more
sustainable society
Our major societal issues are
inextricably linked… as are we.
Common Cause representation of Values groups - Schwartz, S.H. (1992) (http://valuesandframes.org/)
Which values are crucial for
sustainable development?
Are we promoting counter-
productive values?
Can we
strengthen values
by focusing on
the how as well
as the what?
practise of
values
=
more
importance
placed on
values
Explicit focus on values…
Could that work with adults too?
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
14 July 2016
London
#CCbehaviourchange
Developing
behaviour change
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