How Do I UX?

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How Do I UX? Navigating Buzz-Words and Doing Work


Introduction to User Experience Design.

Transcript of How Do I UX?

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How Do I UX?Navigating Buzz-Words and Doing Work

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@_davestadlerHi, I’m dave

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pointing at post-it notes since 2007

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development, design, and consulting.

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we build applications for clients.

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we build applications for ourselves.

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•boulder •portland

•san francisco

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let’s talk design in terms of web• Graphic Designer

• Illustrator

• Typographer

• Web Designer

• Information Architect

• Interaction Designer

• User Interface Designer

• User Experience Designer

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is this a designer?

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…why are they always touching their faces?

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• Helvetica

• Steve Jobs

• Unsolicited Re-designs

• i.e. Weather Apps

• Research and Statistics

• Cheeky T-Shirts

• Adobe software

Things Designers Like:

• Comic Sans

• Steve Ballmer

• Unsolicited Feedback

• i.e. “My cousin is a designer”

• Opinions and Gut Feelings

• Cargo shorts

• Gimp software

Things Designers Don’t Like:

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UX web design

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“ I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration - likely because so much bad design simply is decoration. - Good design isn’t. !

- Good design is problem solving.

Jeffrey Veen”

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be a problem solver.@jmspool

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check out his site

• Great Articles

• Upcoming Workshops

• Upcoming Conferences

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website design v.s. application design

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read this bookThe User Experience Team of One: A Research and Design Survival Guide

by Leah Buley @ugleah

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ux design drives application usability usability

builds customer


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why is netflix successful?

• Wealth of Content

• Cost

• Ease of Use

• Beautiful Navigation

• Intuitive Features

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simple choices

• Clear Hierarchy

• Icons for Actions

• Rating system

• Secondary Navigation

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simple interfaces

• Task oriented

• Generic UI Patterns

• Transparent

• Interactive

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intuitive suggestions

• User Delight

• Enabling

• Taking out steps

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Not all applications are created equally.

Caveat emptor

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• Controversial Content

• Small Margin for Error

• Scalability Issues

• Usability Confusion

• Low Confidence

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so where do we start?

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• Talk to the client

• Listen to their idea(s)

• Take Notes

• Give Minimal Direction

• Keep in mind scope

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The summation of an individual’s sensory driven experience, created through their interaction with a particular company, person, and/or other element.

user experience in brief.

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“ UX is not UI. UX is an acronym for “user experience.” It is almost always followed by the word “design.” …But these designers aren’t designing things in the same sense as a visual or interface designer. !

- UX is the intangible design of a strategy that brings us to a solution.

Erik Flowers @Erik_UX”

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ux is not ui

UX and UI are buzz words. !

UX = User Experience UI = User Interface !

Be careful, and learn the difference. UX is much more comprehensive and encapsulates many professions in the field. !

Whereas UI generally refers solely to a screen design, or specific designer.

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A map to ux design

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outline project scope

• Talk to your client

• Listen to their idea(s)

• Take Notes

• Give Minimal Direction

• Keep Realistic Parameters

• Pragmatism

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• Inform

• Educate

• Display Worth

• Show Proof of Concept

• Direct to Action

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read this bookDesign is a Job

by Mike Monteiro @monteiro

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project kick-off

• Create Schedule

• Provide Educational Resources

• Rubrics

• Expectations

• Budget Transparency

• Deliverables

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gather ideas from stakeholders

• Establish Who is Client Lead

• Enlist Allies

• Encourage Interaction

• Feedback Windows

• Acceptance Doors

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run meetings effectively

• Introduction

• Set Expectations First

• Present

• Elicit Feedback

• Summarize

• Close

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agile workflow

• Not just for Developers

• Transparency

• Pivoting

• Thwarts Client Shock

• Elicits Ideas from Team

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don’t go chasing waterfalls

• Slows down the process

• Ad Agency Model

• Hides Designs for “Big Reveal”

• Puts Eggs in One Basket

• Isolates Designer

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field research

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persona research

• Target specific demographics for users

• Discover multiple personas

• Build out interactions

• Test Personas

• Tie Personas to Workflows

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user interviews

• In-Person walkthroughs

• Phone Calls

• Hangouts/Skype

• Questionnaires

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• Resourcing the Team

• Research

• Discovery Phase

• Design

• Test

• Iterate

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user journey mapping

• Use personas if available

• Walkthrough a use case

• Post-It notes

• White Boards

• Flow-charts

• Google Docs

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card sorting

• User Centered Taxonomy

• Information Architecture

• Workflows

• Menu Structure

• Navigation Paths

• Open / Closed / Reverse

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Site maps

• Break site into chunks

• Outline

• Condense Actions

• Top Level

• Hierarchy

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use pinterestWrite all over them and put them everywhere.

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buy lots of theseWrite all over them and put them everywhere.

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sleep near a notebookIdeas come at all hours, not just at the office.

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content strategy

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“ …content strategy is to copywriting, as information architecture is to design.

Rachel Lovinger @rlovinger”

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Everything’s An Argument

by Andrea A. Lunsford

read this book

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product design

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design principles

1: Visual design !

2: interaction !

3: psychology

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• Sketching is not Drawing

• Layer your Sketches

• Loosen up

• Play to your strengths

• Focus on Interaction

• Design is in the Details

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what are annotations?

• Key to Wireframe

• Short Descriptors

• Focus on Benefits

• Number Items


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pencils and erasers

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get ‘cool grey’ markers

• Expensive

• Worth it

• Usually around $40

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use a ruler

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take a life-study class

• Draw Naked People

• Get over yourself

• Turns out almost no one is a ‘model’

• Great way to learn how to sketch quickly

• Takes Pressure Away


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Paper app - by 53

• Free

• Digital Wire-framing

• Extra nice features are $12

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bar napkin will do in pinch

• Use at own discretion

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get your hands dirty

• Start Today

• Anyone can learn

• Practice

• Practice

• Practice

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high fidelity comps

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photoshop etiquette

• File Organization

• Best Practices

• Naming Conventions

• Layer Organization

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alternatives to photoshop?• Macaw

• Sketch

• Fireworks

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• $130

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• $30

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style tiles• File Organization

• Best Practices

• Naming Conventions

• Layer Organization