How do consumers make purchasing decisions

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How do Consumers make Purchasing decisions?

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Transcript of How do consumers make purchasing decisions

Page 1: How do consumers make purchasing decisions

How do Consumers make Purchasing decisions?

Page 2: How do consumers make purchasing decisions

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people can be initiators, influencers, deciders, buyers or users

Page 3: How do consumers make purchasing decisions

The buying decision process:

The five stage model

Information search

Evaluation of alternatives

Purchase decision

Postpurchase behaviour

Problem Recognition

Page 4: How do consumers make purchasing decisions

• Created by Rahul Palamuru, CBIT, during an

internship by Prof. Sameer

Mathur, IIM Lucknow.•www.IIMInternship.com

Page 5: How do consumers make purchasing decisions

5-(III) how to consumers make purchasing decisions

5-(III) how to consumers make purchasing decisions

Purchasing carbon offsets: a guide for canadian consumers,

Purchasing carbon offsets: a guide for canadian consumers,

Effects of Packaging on Consumers' Purchasing Decisions

Effects of Packaging on Consumers' Purchasing Decisions

THE INFUENTIAL FACTORS ON CONSUMERS’ PURCHASING DECISION ...dspace.siu.ac.th/bitstream/1532/268/1/SIUTHESOM-MBA-2007-02.pdf · the infuential factors on consumers’ purchasing

THE INFUENTIAL FACTORS ON CONSUMERS’ PURCHASING DECISION ...dspace.siu.ac.th/bitstream/1532/268/1/SIUTHESOM-MBA-2007-02.pdf · the infuential factors on consumers’ purchasing

Senior Tourists Purchasing Decisions

Senior Tourists Purchasing Decisions

How do consumers make purchasing decisions?

How do consumers make purchasing decisions?

Influence of Store Atmospherics on Consumers’ Purchasing … · 2018-12-30 · influence of store atmospherics on consumers’ purchasing behaviour in apparel stores within the

Influence of Store Atmospherics on Consumers’ Purchasing … · 2018-12-30 · influence of store atmospherics on consumers’ purchasing behaviour in apparel stores within the

THE CONSUMER JOURNEY - Better Business Bureau · THE CONSUMER JOURNEY HOW INFORMED CONSUMERS MAKE PURCHASING DECISIONS Consumers Base Their Purchasing Decisions on BBB˜ Trustmarks

THE CONSUMER JOURNEY - Better Business Bureau · THE CONSUMER JOURNEY HOW INFORMED CONSUMERS MAKE PURCHASING DECISIONS Consumers Base Their Purchasing Decisions on BBB˜ Trustmarks

How do consumer make purchasing decisions

How do consumer make purchasing decisions

Chap 2 purchasing decisions and business strategy

Chap 2 purchasing decisions and business strategy

How social media influences purchasing decisions

How social media influences purchasing decisions

An Analysis of Consumers Awareness and Their Purchasing .... Sandhya.pdf · An Analysis of Consumers Awareness and Their Purchasing Behavior for Adulterated Rice ... Consumers identify

An Analysis of Consumers Awareness and Their Purchasing .... Sandhya.pdf · An Analysis of Consumers Awareness and Their Purchasing Behavior for Adulterated Rice ... Consumers identify

Neuromarketing and How Consumers Make Decisions

Neuromarketing and How Consumers Make Decisions

Unlocking Smart Money Decisions for Consumers

Unlocking Smart Money Decisions for Consumers

FACTORS INFLUENCING COMPANIES’ PURCHASING DECISIONS …

FACTORS INFLUENCING COMPANIES’ PURCHASING DECISIONS …

Factors influence consumers’ green purchasing behavior.pdf

Factors influence consumers’ green purchasing behavior.pdf

Consumers Purchasing Behaviour towards Green Product

Consumers Purchasing Behaviour towards Green Product

Geographic Market Definition in European Commission Merger ... · provisions are designed to help consumers to make effective purchasing decisions, without fear of exploitation or

Geographic Market Definition in European Commission Merger ... · provisions are designed to help consumers to make effective purchasing decisions, without fear of exploitation or

Purchasing decisions: enablers and barriers to innovation ...portal.research.lu.se/ws/files/7558250/Purchasing_decisions... · Purchasing decisions: enablers and barriers to ... designed

Purchasing decisions: enablers and barriers to innovation ...portal.research.lu.se/ws/files/7558250/Purchasing_decisions... · Purchasing decisions: enablers and barriers to ... designed

Consumers' Perceptions and Purchasing Decision towards Yogurt ...

Consumers' Perceptions and Purchasing Decision towards Yogurt ...