How digital has changed marketing strategy (& how it's changing again)

20
Digital Brand Marketing Strategy

description

Presentation at Croud@Google event

Transcript of How digital has changed marketing strategy (& how it's changing again)

Page 1: How digital has changed marketing strategy (& how it's changing again)

DigitalBrand

MarketingStrategy

Page 2: How digital has changed marketing strategy (& how it's changing again)

V1 Brand =Product +Personality

Page 3: How digital has changed marketing strategy (& how it's changing again)
Page 4: How digital has changed marketing strategy (& how it's changing again)
Page 5: How digital has changed marketing strategy (& how it's changing again)
Page 6: How digital has changed marketing strategy (& how it's changing again)
Page 7: How digital has changed marketing strategy (& how it's changing again)

V2 Brand = Context

+ Currency

Page 8: How digital has changed marketing strategy (& how it's changing again)
Page 9: How digital has changed marketing strategy (& how it's changing again)
Page 10: How digital has changed marketing strategy (& how it's changing again)
Page 11: How digital has changed marketing strategy (& how it's changing again)
Page 12: How digital has changed marketing strategy (& how it's changing again)
Page 13: How digital has changed marketing strategy (& how it's changing again)

V3 Brand =Application

+ Involvement

Page 14: How digital has changed marketing strategy (& how it's changing again)
Page 15: How digital has changed marketing strategy (& how it's changing again)
Page 16: How digital has changed marketing strategy (& how it's changing again)
Page 17: How digital has changed marketing strategy (& how it's changing again)
Page 18: How digital has changed marketing strategy (& how it's changing again)
Page 19: How digital has changed marketing strategy (& how it's changing again)
Page 20: How digital has changed marketing strategy (& how it's changing again)

Dramatise

Augment

Embed


It's Not How... Paul Arden

It's Not How... Paul Arden

How Europe changed

How Europe changed

How has farming changed?

How has farming changed?

The ATM at 50: How it's changed consumer behavior

The ATM at 50: How it's changed consumer behavior

How marketing has changed

How marketing has changed

How mobile changed marketing

How mobile changed marketing

HOW IT'S MADE: WINE GLASSES

HOW IT'S MADE: WINE GLASSES

How Digital has Changed Brands

How Digital has Changed Brands

How the america's changed

How the america's changed

How it's made - MyGet (CloudBurst)

How it's made - MyGet (CloudBurst)

Small Business Roadmap for Recovery & Beyond: …...3. Re-organising your supply chain How to evaluate your supply landscape, understand how it's changed and forecast your future needs.

Small Business Roadmap for Recovery & Beyond: …...3. Re-organising your supply chain How to evaluate your supply landscape, understand how it's changed and forecast your future needs.

How i've changed

How i've changed

It's How You Use Data

It's How You Use Data

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

Open Science Summit 2011: It's Time We Changed How Science is Done

Open Science Summit 2011: It's Time We Changed How Science is Done

How To Get Featured In The Media Webinar. Why It's Good To Use Publicity * It's FREE! * It's effective. * It's fun.

How To Get Featured In The Media Webinar. Why It's Good To Use Publicity * It's FREE! * It's effective. * It's fun.

It's not how you measure, it's what you measure

It's not how you measure, it's what you measure

Real State Business ! It's Future After Benami Property Act 2016 - & Management In Changed Economy

Real State Business ! It's Future After Benami Property Act 2016 - & Management In Changed Economy

How Border Security Changed

How Border Security Changed

How English Changed

How English Changed