How digital can help reduce loyalty erosion.

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Challenge: Fighting against the erosion of brand loyalty, and a shortening attention span by using all things digital. From: John Kennedy www.neunerkennedy.com

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Fighting against the erosion of brand loyalty, and a shortening attention span by using all things digital.

Transcript of How digital can help reduce loyalty erosion.

Page 1: How digital can help reduce loyalty erosion.

Challenge: Fighting against the erosion of brand loyalty, and a shortening attention span by using all things digital.

From: John Kennedy

www.neunerkennedy.com

Page 2: How digital can help reduce loyalty erosion.

9seconds

① Keeping things in perspective, the attention span of Fred my goldfish – 9 seconds.

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8seconds

① Study by National Center for Biotechnology Information, average attention span of a human.

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8 points

① 8 points that give insight on how to fight for your 8 seconds.

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Explosionof the digital age.

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① Smartphones are the multiplier effect on this digital revolution.

② Colloquy thinks Starbucks is a winner with digital and loyalty.

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What is the point

of points

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?① Shift from point junkies to coalition rewards fans, seeking more flexible ways to earn & spend.

② Check out PINS from Coalition Rewards Ltd.

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Rewarding social interaction not just spend.

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① Reward others to do your talking.

② Lancôme has a new Elite rewards program to create a buzz.

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How are you

unique?

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① Too many “me too” programs. ② Check out Patagonia’s approach to doing good and supporting it’s brand .

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Technology means

size is not everything

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!② Read what Colloquy says

about MoPals on their approach to loyalty.

① Cloud computing, accessible complementary technologies (i.e. data analytics) and affordable IT mean that smaller firms can play in the loyalty game.

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Digital

stickiness

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① Loyalty and digital working together as a part of the overall digital efforts of an omnichannel strategy.

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Just give me what

I WANT.…forget the options

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① Keep it simple, improve on what you have rather than add more complexity and use your data to understand customer demand drivers.

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8 factors that impact those 8 seconds

① Smartphones are the multiplier effect of the digital revolution.

② Coalition shift, finding less restrictive ways to earn & spend points.

③ Rewarding social interaction not just spend.④ Addressing “me too” program values and features.⑤ Gamification influences on program user experience.⑥ Affordable technology means size is not everything!⑦ Digital stickiness – an omnichannel strategy.⑧ Don’t give me options – just give me what I want!

www.neunerkennedy.com

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Advertising.Branding.Campaigns. CRM.Digital.Drinks.Dining.Menus.ECommerce.Food.Hotels.Research.Business audit.Insights.Loyalty.Omnichannel Marketing. E-mails.Operations. Customer service.Promotions.Restaurants.Social Media.Strategy.Tactics.Web.

www.neunerkennedy.com

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To make contact:www.neunerkennedy.comwww.johnkennedyindustries.com

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