How can I attract/address the target audience within my magazine?
How did you attract/address your target audience?
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Transcript of How did you attract/address your target audience?
The front cover I found was critical in attracting and addressing my
target audience. As the front cover is the first thing that they would
see and it must give off a good impression. The coverlines and
feature articles are also a great way to attract my target audience . I
made sure that the coverlines appealed to my audience by
featuring their favourite bands/artists. This was based on the
questionnaire I had created to help me decide on what was going
to be on the cover. The cover image was also very much important
to attracting and addressing the target audience. I made sure that
the artist I was using to be my front cover looked directly into the
camera. This is called direct address. In the questionnaire potential
buyers of the magazine said they would pay between £2-£3 for the
magazine so I set the price of £2.60.
On my contents page I had used a variety of images as in my
audience research they wanted to see lots of images. I used
images which I had taken from previous concerts. I also
carried on the colour scheme to the contents page to keep the consistency and to make the magazine professional. I
kept the contents page simple and easy to follow. To draw
peoples attention I put bold numbers on the images to show
what page the story was on which related to that image.
To attract and address my audience well , I used an artist who is
quite well know up and down the country. I thought by doing this the
audience would be very interested and want to read the article. I
also used a very clear image of Chipmunk and it stood out from the
other images I had used. I took the image at his concert. Another
way to attract my audience was with the smaller image which broke
up the text. The headline and subline is also very eye catching and it
should catch the audiences attention.