How did you attract/address your audience? EVALUATION 5

INTRODUCTION

During my research task, I did research on the use of Uses and Gratification theory. Uses and Gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific need. I used the Uses and Gratifications theory to make my film successful and to also attract a big audience based on their specific needs.

ENTERTAINMENT

It is important that I took into account the audience needs and that I made sure my film would be entertaining to watch. By making my film entertaining I made sure I had a interesting storyline/plot with a bit of a twist, for example I included a flashback in my sequence to not just entertain the audience but to also make them think, by including a flashback I also made sure that there was suspense leading up to it, catching the audiences attention and making them think ‘what is going to happen next’ .

ESCAPISM

Escapism, escapism is a mental diversion by means of entertainment, the tendency to seek distraction from every day life situations by seeking entertainment. Many people watch films to escape from unpleasant realities and I made sure I addressed the audiences needs for escapism, by doing this I created a suspense and interesting storyline with a twist it, I did this because I knew it would intrigue the audience and keep them entertained, in which this would mean they would forget about their everyday life situations and problems for a while.

SOCIAL INTERACTION

I created a very interesting and attention-grabbing opening sequence for the audiences needs for Entertainment, Escapism and also SOCIAL INTERACTION. Because my film is interesting and makes the audience want to watch more, I feel that the audience would want to share their thoughts and feelings about the film with their family or friends, perhaps suggesting what might happen next and predicting what might happen at the end.

CONCLUSION

Overall by addressing my audiences needs for Entertainment, Escapism and Social Interaction I think that my film opening sequence will attract the typical type of audience of a crime film. By thinking about the audiences needs and taking them into account I think that my film will be successful and attract its target audience. And my film main target audience is both males and females over the age of 15.