How did you attract/address your

audience?

EMANUELA COMANDINI

Contents Page.

To attract my target audience ( teenagers and young

adults) I included social networks. Carrying on further

research I have found that that social networks are mostly

used by teenagers and young adults which is my target

audience. Therefore the use of the Facebook and the

twitter logo is designed to capture the target audience’s

attention. Social networks allow the magazine and the

audience to interact and it allows the audience to be

regularly updated as it is a monthly magazine, therefore it

keeps the audience engaged.

This graph shows that twitter is

highly used by young adults.

Double Page Spread.

In order to attract my target audience I chose

the artist to wear a red short dress in order to

attract the audience eye. The red dress

relates to the fashion sense of young women.

It shows a modern and comfortable look that

all women of various sizes can wear and

afford. Additionally this also attracts the male

audience as the red dress make the model

stand out.

The red colour scheme is also

shown in the contents page. The red

lips links with the red dress worn by

the character , therefore it shows a

visual link and creates a sense of

consistency.

Therefore I used the red colour scheme to

attract my audience as is quite a strong colour.

How did you find out what appeal to

your target audience?

Through the use of questionnaire I found out what appeals to my target

audience. This include asking the audience how much they are willing to

pay for the magazine. The results concluded with the price one £1.00. I

did this through first hand research by handing out questionnaires to the

target audience of different backgrounds and age groups. I personally

think that £1.00 is a reasonable price for young people as it is really

affordable for teenagers.

Additionally another question I asked is

Through internet research and face to face interviews I found out that a

lot of teenagers would like to have posters in their music magazines

including interviews of their favourite artists. For example Drake Eleonor.

Moreover I also asked my sample group what colour scheme they would

like to see across my media product. The results showed that black ,

white, blue, red were the top rated.