How Cybage helped a digital healthcare company …...Title Healthcare_company_SEO_marketing Author...
Transcript of How Cybage helped a digital healthcare company …...Title Healthcare_company_SEO_marketing Author...
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
How Cybage helped a digital healthcare company
witness 41% growth in organic traffic
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
ABOUT
OUR
CLIENT
A US-based, zero cost, online
platform that empowers patients to
schedule their laboratory and
radiology tests, and view the test
results securely.
Helps connect patients,
doctors, lab and radiology
centers for a seamless
medical experience.
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
Business Needs
Improve Google &
Alexa rankings
Enhance core keyword
rankings on Google SERP
(Radiology tests and
centers, X-Ray, MRI)
Increase claim on
Google local search
results (Health &
Medical)
Boost “online medical
appointments” &
“registrations” from website
Create engaging
website content
Fix website technical
issues & streamline
tracking mechanism
Increase Website
Traffic
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
Business Challenges
High Alexa ranking:
398,324 (Global)
and 97,955 (US)
80% of the keywords
ranked below the
top 50 of Google
SERP
Absence of top navigation menu on the website
Backlinks to the
website had
high spam
score
Multiple external
and internal
broken backlinks
Faulty sitemap index
Multiple duplicate
pages on the
website affected
the crawl budget
Current tracking
mechanisms on the website
gave mixed signals &
unclear data patterns
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
▪ Website Technical, Design & Navigation Analysis
▪ Competition Analysis – On-Site/Off-Site
▪ Baseline Reporting – Rankings, Backlinks & Performance Data
▪ Keyword Research, Theming & Mapping
▪ On Page Optimization & Brand Building Activities
▪ Landing Page Optimization
| The Solutions
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
Conducted detailed SEO audit of the website to identify & fix gaps related to
technical, UX/UI, search appearance & link profile elements
Introduced content cluster strategy: medical articles categorized in terms of
test by organ, test by condition, test by symptom, and other trending topics
Adopted the “Keyword Rich URL” approach to
improve the SEO rankings of keywords
Charted out category prioritization (radiology was
assigned top priority) for bug fixes and SEO
implementation
Carried out detailed target audience & user intent
analysis for keyword selection and mapping
Performed competition gap & opportunity analysis
from an SEO & UX perspective
Strategies
Developed an integrated sitewide keyword strategy
based on investigative search queries, such as “Who
should get a brain MRI?”, to target voice search
Optimized the website conversion rate to
increase leads
Strategy Implementation
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
Improvement in keyword
ranking of targeted pages
Growth in “Book an Appointment” leads
Improvement in website
indexability & crawlability
Improvement in local search results
Increase in SEO sessions
Improvement in
Alexa US rankings
Business
Impact
94%
41.15%
18%
73%
17%
12%
* Business impact shown in terms of growth percentage when compared with the previous six months
Business Impact: Six Months
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
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Copyright © 2019 Cybage Software Pvt. Ltd. All Rights Reserved. Cybage Confidential.
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