How could Spanish Wine progress?
-
Upload
phungduong -
Category
Documents
-
view
229 -
download
1
Transcript of How could Spanish Wine progress?
Summary
1.- Investing in distribution
2.- Trade barriers
3.- Spanish Wine Trade
4.- Why not helping the great Spanish Restaurants?
5.- Why not communicating our culture?
6.- OCM promotion has a positive impact
7.- Investing in research, development and innovation
8.- Making Spanish Wineries World Leaders in the protection of climate
9.- UE legislation makes New World’s wines more competitive
10.- Getting closer to the final consumer
11.- Attracting visitors to our wineries
12.- Not forgetting to help society
1ST WINERY WORLDWIDE
RANKING
BRAND COUNTRY
1 TORRES SPAIN
2 CASILLERO DEL DIABLO CHILE
3 CHÂTEAU LATOUR FRANCE
4 TIGNANELLO ITALY
5 PENFOLDS AUSTRALIA
6 CHÂTEAU d’YQUEM FRANCE
7 CHÂTEAU MARGAUX FRANCE
8 CLOUDY BAY NEW ZEALAND
9 GUIGAL FRANCE
10 VEGA SICILIA SPAIN
2014
Investing in distribution since 1994
• United Kingdom • China • India • Brasil and a total of 15 countries
How could Spanish Wine progress? 1. Investing in distribution
How could Spanish Wine progress? 1. Investing in distribution
SHANGHAI TORRES WINE TRADING, CO. LTD.
0
50
100
150
200
250
300
350
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
30.000.000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Sales (€)
Workforce
8
India: when everything turns against….
How could Spanish Wine progress? 1. Investing in distribution
National Duty taxes
State taxes. 29 States-29 different policies
Different Labelling requirements apart from FSSAI and other regulations
New law of related parties
Complicated and time consuming procedures
How could Spanish Wine progress? 1. Investing in distribution
India: when everything turns against….
Equipo Humano 2010/2012
Fix Staff 14
Representatives 12
2014/2015
20
19
Devinum’s performance
Sales forces as per today
Brazil: still unknown
How could Spanish Wine progress? 1. Investing in distribution
How could Spanish Wine progress? 1. Investing in distribution
USA-Canada Missionaries (4)
Sweden Own Company
China Own company 90% Torres 10% B.P.Rothschild
India e
México Partially owned Co.
UK Partially owned Co.
Germany Missionary
Andorra Own Company.
Chile Winery Vineyards
California Winery Vineyards
Canary Islands Own company
USA Own Company
Brazil Own Company
Cuba Own company
Finland Partially owned Co.
Norway Partially owned Co.
Missionary
Greater China Missionary
EU WINES DUTIES CHILEAN WINES DUTIES
JAPÓN 15%, but not less than 67,0 JPY/l, but not
more tan 125,0 JPY/l 15%, but not less than 67,0 JPY/l, but
not more tan 125,0 JPY/l
INDIA 150,00% 150,00%
CHINA 14,00% 0,00%
MEXICO 0,00% 0,00%
ESTADOS UNIDOS 6,3 CENT / L 0,00%
CANADÁ 1,87 CENT / L 0,00%
BRASIL 27% 0,00%
PERÚ 2,30% 0,00%
COLOMBIA 0,00% 0,00%
How could Spanish Wine progress? 2. Trade barriers
How could Spanish Wine progress? 3. Spanish Wine Trade
Low prices allow to export great volumes but….
País Vasco
- Azurmendi-Larrabetzu
Eneko Atxa - Martín Berasategui-Lasarte
- Arzak- San Sebastián
- Akelarre- San Sebastián
Pedro Subijana
Cataluña
- El Celler de Can Roca- Girona Germans Roca
- Restaurant Sant Pau-Sant Pol de Mar
Carme Ruscalleda
C. Valenciana
- Quique Dacosta- Dènia
C. Madrid
- Diver XO- Madrid David Múñoz
Spain: 3 Michelin starred restaurants
How could Spanish Wine progress? 4. Why not helping the great Spanish Restaurants?
Maybe tapas concept is our future?
How could Spanish Wine progress? 5. Why not communicating our culture?
Señoritas d’Avignon Picasso
Mujeres, pájaros, estrellas Miró
La persistencia de la memoria Dalí
https://artepedrodacruz.wordpress.com
www.quepintamosenelmundo.com
arte.laguia2000.com
España Mundo s/mundo
Superficie
(Miles ha.) 1.023 7.519 13,6% 1t
Producción
Vino (Millones hl) 37 271 13,6% 3d
OIV 2014
Photo: buscadestinos.com
How could Spanish Wine progress? 5. Why not communicating our landscape?
92 zonas de producción de vinos de calidad
69 Denominaciones de Origen
2 D.O.Ca.
7 Vinos de calidad con indicación geográfica
14 Vinos de Pago
± 4.000 bodegas
200 grape varieties
Geological mosaic
How could Spanish Wine progress? 5. Why not communicating the importance of our D.O.?
How could Spanish Wine progress? 6. ICEX and Prodeca promotion
Prodeca. Promoción de vinos catalanes
Icex. Promoción de vinos españoles
Liquor Control Board of Ontario (LCBO) visit. Promoted by Icex June 2015
How could Spanish Wine progress?
Following my father’s advice we are close to markets and learn languages. And we still believe that brand is paramount.
Because we are family owned, we re-invest 95% of the profits
How could Spanish Wine progress? 7. Investing in Research, Development and Innovation
R&D / 1 million € per year
How could Spanish Wine progress? 7. Investing in Research, Development and Innovation
How could Spanish Wine progress? 8. Making Spanish Wineries World leaders in the protection of the climate
1.2 m
0.7 m
ADAPTING OUR VINEYARDS TO DELAY RIPENING
PLANTATION DENSITY LEAF CANOPY HEIGHT MANUAL DE-LEAFING
How could Spanish Wine progress? 8. Making Spanish Wineries World leaders in the protection of the climate
R 110 41 B 140 Ru 0.9 m
0.6m
ADAPTING OUR VINEYARDS TO DELAY RIPENING
HAIL NET ROOTSTOCKS VINE TRAINING HEIGHT
How could Spanish Wine progress? 8. Making Spanish Wineries World leaders in the protection of the climate
32
Reducing the CO2 footprint 50 hybrid and electric vehicles (October 2015)
How could Spanish Wine progress? 8. Making Spanish Wineries World leaders in the protection of the climate
33
How could Spanish Wine progress? 8. Making Spanish Wineries World leaders in the protection of the climate
Four Editions of the EcoSostenibleWine Conference: 2008,2010, 2012, 2014
ORGANIC WINES
Should not consider the consequences on Climate Change?
34
How could Spanish Wine progress? 9. EU wine legislation makes new world’s wines more competitive
ELQUI
LIMARI
CHOAPA
ACONCAGUA
MAIPO
CASABLANCA
SAN ANTONIO
CACHAPOAL
COLCHAGUA
CURICÓ
MAULE
ITATA
MALLECO
BIO-BIO
VALLEYS OF CHILE
EXPORTACIONES DE VINO EMBOTELLADO | Enero - Agosto 2015
Enero - Agosto 2014 Enero - Agosto 2015 Variación % 2014/2015
RNK País
Volumen Valor Precio Medio Volumen Valor Precio Medio Volumen Valor Precio Medio
(Cajas 9 L.) (US$) (US$/Cajas 9
L.) (Cajas 9 L.) (US$) (US$/Cajas 9
L.) (Cajas 9
L.) (US$) (US$/Cajas 9
L.)
1 VINA CONCHA Y TORO S.A. 7.012.608 200.786.240 28,63 7.718.901 203.743.776 26,4 10,07 1,47 -7,81
2 VINA SAN PEDRO S.A. 4.505.495 112.993.064 25,08 4.663.152 110.751.864 23,75 3,5 -1,98 -5,3
3 VINA CONO SUR LTDA. 1.808.397 51.703.432 28,59 1.883.828 50.937.920 27,04 4,17 -1,48 -5,43
4 VINA LUIS FELIPE EDWARDS 1.474.067 41.252.260 27,99 1.672.634 41.022.428 24,53 13,47 -0,56 -12,36
5 VINA SANTA RITA S.A. 977.319 38.369.524 39,26 1.041.081 37.170.816 35,7 6,52 -3,12 -9,06
6 VINA SANTA CAROLINA S.A. 1.158.786 28.325.356 24,44 1.189.139 28.118.144 23,65 2,62 -0,73 -3,27
7 VINA MONTES S.A. 428.218 26.252.698 61,31 401.154 23.239.500 57,93 -6,32 -11,48 -5,51
8 VINA ERRAZURIZ S.A. 338.679 20.131.228 59,44 407.556 20.483.812 50,26 20,34 1,75 -15,44
9 SOC.EXP.Y COM.VINA MAIPO LTDA. 922.560 21.630.876 23,45 819.679 17.741.352 21,64 -11,15 -17,98 -7,69
10 VINEDOS EMILIANA S.A. 595.959 20.013.744 33,58 577.936 17.709.224 30,64 -3,02 -11,51 -8,76
11 VINA LOS VASCOS LTDA. 259.834 13.808.725 53,14 356.469 17.383.274 48,77 37,19 25,89 -8,24
12 VINA REQUINGUA 428.268 10.781.308 25,17 629.655 16.570.625 26,32 47,02 53,7 4,54
13 VINA CARTA VIEJA S.A. 699.873 17.797.528 25,43 573.661 14.823.077 25,84 -18,03 -16,71 1,61
14 VINA UNDURRAGA S.A. 546.297 17.070.324 31,25 495.024 14.393.820 29,08 -9,39 -15,68 -6,95
15 VINA VENTISQUERO LTDA. 380.940 13.502.251 35,44 416.166 13.791.393 33,14 9,25 2,14 -6,5
16 VINICOLA DE AGUIRRE S.A. 575.942 12.228.467 21,23 590.157 13.105.363 22,21 2,47 7,17 4,59
17 VINA OCHAGAVIA LTDA. 629.187 13.124.715 20,86 628.656 12.577.352 20,01 -0,08 -4,17 -4,09
18 VINA MONTGRAS S.A. 320.340 12.376.745 38,64 335.021 12.265.961 36,61 4,58 -0,9 -5,24
19 VINA ALMAVIVA S.A. 11.579 9.681.880 836,18 12.267 10.089.659 822,5 5,94 4,21 -1,64
20 VINEDOS ERRAZURIZ OVALLE S.A 324.072 7.634.983 23,56 417.961 10.018.682 23,97 28,97 31,22 1,74
21 VINA MIGUEL TORRES 216.152 9.534.405 44,11 244.308 9.840.257 40,28 13,03 3,21 -8,69
22 VINA CALITERRA S.A. 282.025 9.875.709 35,02 285.545 9.324.403 32,65 1,25 -5,58 -6,75
23 VINA INDOMITA S.A. 403.139 9.910.693 24,58 367.055 8.835.033 24,07 -8,95 -10,85 -2,09
24 VINA CARMEN S.A. 257.414 10.250.059 39,82 231.924 8.510.454 36,69 -9,9 -16,97 -7,85
25 BARON PHILIPPE DE ROTHSCHILD M 201.473 7.974.261 39,58 193.659 7.614.831 39,32 -3,88 -4,51 -0,65
How could Spanish Wine progress? 9. EU wine legislation makes new world’s wines more competitive
36
Vinoteca Torres in Barcelona
Paseo de Gracia
How could Spanish Wine progress? 10. Getting closer to the final consumer
Restaurante de Torres en Santiago (Chile)
How could Spanish Wine progress? 10. Getting closer to the final consumer
38 38
Vinoteca Torres in China Shanghai
How could Spanish Wine progress? 10. Getting closer to the final consumer
Vinoteca Torres in Bahrein
How could Spanish Wine progress? 10. Getting closer to the final consumer
Gérard Basset François Chartier Josep Roca Jeannie Cho Lee Jamie Goode 28 Septiembre 2014 Barcelona
Wine & Culinary
International Forum
Ediciones 2012 y 2014
How could Spanish Wine progress? 10. Getting closer to the final consumer
41
Visitors Center
Visitors
How could Spanish Wine progress? 11. Attracting visitors to our wineries
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
Can we have more direct flights to Barcelona?