HOW COLORS AFFECT

COMMUNICATION ?

SUBMITTED BY –

Ankit Kumar Garg(14609113)

Aishwarya Alagh(14609116)

Swati Singhal(14609138)

Pragya Singh(14609149)

CONTENT

• Introduction

• Objectives

• Where colours communicates ?

• Power of colours

• What do colours communicate?

INTRODUCTION

“ Colour is the element of art that is produced when light,

striking an object is reflected back to the eye”.

“Colours represents true emotions of nature.”

Have you ever tried to

imagine what it would be like

living in a world with no

colour???

Objectives of colour communication

• Get attention

• Show direction

• Illustrate structure, relationships and patterns

• Speed the sorting of information

• Help learners recall key information

• Make information in job aids easier to find

• Create or change a mood

• Give yourself a jolt of energy

Where colour communicates?

• Brochures and announcements

• Maps and diagrams

• Hand-outs, job aids and instructional materials

• Visuals aids

• Physical environment

• Evaluation and feedback instruments

• Name tags and name tents

Power of colours

• Colour can sway thinking, change actions, and cause

reactions.

• Colour is tied to religious, cultural, political and social

influences.

• We learn to communicate through colour before our

language skills are developed.

What do colours

communicates ?

Red

• Most eye-catching.

• Perfect for high-pitched,

calls to action.

• Overuse causes a

negative emotional

response like aggression,

strain.

Orange

• Colour associated with

fun and youthfulness.

• Focuses mind on issues

of physical comfort and

sensuality.

• Too much causes lack of

serious intellectual

values.

Yellow

• It produces “happy”

chemicals!

• It lifts our spirits and self

esteem.

• Too much yellow can be

overpowering, fear,

irrationality.

Black

• Absorbs all colours and

enshrouds the personality.

• Communicates absolute

clarity, with no fine nuances.

• Communicates

sophistication and

seriousness.

Green

• Easiest colour for the

human eye to process.

• It communicates growth.

• Negatively, it indicates

stagnation, boredom.

Blue

• Colour of clear

communication

• It affects us mentally,

not physically like red.

• Percieved as cold,

unemotional and

unfriendly.

Violet

• Stimulates problem

solving in the human

brain.

• Overuse gives people the

impression of falsehood.

• Excessive use

communicates something

cheap and nasty.

White

• The lightest colour both

visually and in

psychological weight.

• Communicates

perception of space.

• Adversely causes sterility,

coldness.

Say the colour and not the

word…