How Chambers of Commerce can add more value to their members and the community
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Transcript of How Chambers of Commerce can add more value to their members and the community
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
Attention: Chambers of Commerce
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
Fulfill your mission to connect your community using the power of social media
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
Twitter is reaching the every day consumer
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
On April 17, 2009,Oprah introduced Twitter on her show
Oprah with Twitter co-founder Ev Williams
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
The next day, Twitter added 1 million + new members
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
Twitter is going mainstream
I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.
Dave Winer, April 25, 2009Blogging pioneer
Twitter traffic March 2009 by Comscore (pre-Oprah!)
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
Twitter is now everywhere
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
In the past, local merchants relied on local newspapers, coupons and circulars
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
Now, local merchants need a LOCAL online presence
No local merchants listed in Google
searches
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
Local merchants’ biggest competitors today are the online retail giants
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
Twitter is perfect for Local Marketing
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
And by extension, Local Advertising
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14
Case study:
Naked Pizza, New Orleans
Just another pizza parlor
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15
Naked Pizza started tweeting to get more customers
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
And within months, billionaire Mark Cuban invests in Naked Pizza
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17
This is a huge window of opportunity
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18
We developed Breaking NewsCity Sites so Chambers can engage their community
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19
Breaking News City Sites aggregate the best local Twitters - it’s all in real time
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20
On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21
People in the community participate in conversations on Breaking News City Sites
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22
Breaking News City Sites are multiplying across America, from metro areas to suburbs to towns
Sites developed grass-roots during the month of May, 2009
* Asheville NC * Boston * Chico CA * Danville CA * Del Mar, CA * Greenville NC * Halton Hills CN * Hampton Roads VA * Irvine CA * London * Long Beach CA * Los Angeles * Miami
* New Haven * New York City * Northern Colorado * Orange County * Orlando * Sacramento * San Diego * San Francisco * Santa Barbara * Sarasota FL * Toronto * Union City CA * Weston FL
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23
Chambers and their members can be featured on BreakingNews City Sites
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24
Breaking News City Sites provide five benefits for Chambers
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 25
Breaking News City Sites provide five benefits for Chambers
1.Provides value to members• Breaking News connects local
merchants with community• Local advertising opportunities
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 26
Breaking News City Sites provide five benefits for Chambers
1.Provide value to members beyond events
2.Education• Members learn essential social
media marketing skills
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 27
Breaking News City Sites provide five benefits for Chambers
1.Provide value to members beyond events
2.Education3.New revenue sources
• Chamber shares in revenues associated with social media marketing training and subscription fees
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 28
Breaking News City Sites provide five benefits for Chambers
1.Provide value to members beyond events
2.Education3.New revenue sources4.New member recruitment
• Chamber becomes relevant to the needs of its members.
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 29
Breaking News City Sites provide five benefits for Chambers
1.Provide value to members beyond events
2.Education3.New revenue sources4.New member recruitment5.Provide an engaging
service to the community• Your community will
appreciate the value of Breaking News
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 30
We’re the Domus Consulting Group, consultants to industries (i.e., real estate and media) that require social media connections to their community
Website: http://DomusConsultingGroup.com
Blog: http://MediaTransparent.com
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 31
Our business models are revolutionary and effective, and make complete business sense
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 32
Cost to the Chamber
1.No sponsorship fees2.No setup fees3.NO COSTS, period.4.NO COSTS forever.
$0
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 33
Work required by the Chamber staff
1.Do not lift a finger2.Everything is ready to go
Nada
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 34
Return on Investment
1.Provide membership value
2.Social media marketing3.Education4.New revenue sources
from 5.High community profile
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 35
And your Chamber provides a valuable service to your community
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 36
Pat Kitano
Managing Principal,Domus Consulting Group
[email protected]://twitter.com/pkitano(415) 573-2481