How can Zanroo help your business- (Compressed)

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How can Zanroohelp your business?


Here’s our story


2008 The start of our journey

Zanroo was developed to listen

to Twitter trends

2013Launched Zanroo

Listening

2014Launched Zanroo

Engagement

2015Launched Zanroo

Online Empowerment Solution

Obtained ISO27001 certificate

Our CTO represented

Thailand in the Microsoft

Programming Championship in

France

2011 Thai FloodsZanroo developed

a site with heat map to display

real-time conversations


We provide brands and agencies with a social media intelligence and management tool that aims to enhance marketing strategies


We are currently the number 1 solution

in Thailand


0Clients

100Clients

+


Clientele in Malaysia


Clientele in Thailand


Regional clientele


Zanroo Listening

- Real-time conversation trend reporting by brand

- Industry share of voice - Sentiment analysis by brand- Conversation categories by

brand

How do we get the data?- Search engine (Query &

Crawler) + API - Multilevel keywords- Category and sentiment

tagging

Zanroo Monitoring

- Overall social performance tracking by brand

- Social channel analysis by brand

- Top contents analysis- Top hashtags analysis- Top influencer analysis- Top pages analysis

How do we get the data?- API via social public tokens

(FB, TW, YT, IN)

Zanroo Engagement

- Reply to comments on private messages, timeline or posts

- Schedule and publish contents- Ticketing and flagging functions

direct email notification for trigger points (crisis detection)

How do we get the data?- API via social private pairing

(FB, TW only)


The 4 key areas where we stand out

STRUCTURE

Zanroo groups all social data into a single-view

STORAGEZanroo duplicates each data, which means if a user deletes it, you will still have a copy saved in our system

ANONYMITY

Zanroo keeps social media IDs, which means, we can identify the user’s

profile is authentic

MULTILEVEL

Zanroo allows you to have multilevel keyword

settings which enables you to deep dive into

granular social insights


The platforms we cover

Zanroo is capable of obtaining Facebook data through our search engine (query and crawler), API functions and by monitoring public pages (brands, competitors, influencers).


Our services

Provide brands and agencies with social intelligence and management solution*

Engagement of service period (3 months trial – yearly contract)

2 Social Intelligence and Management Tool Only

Industry competitive analysis and report (Branded)We look into the online SOV for brand vs competitors, sentiment identification, top discussion categories, influencer identification, brand and product attributes

Market insights analysis and report(Unbranded)We look into unbranded conversations to identify key trends for a category

1Reporting Services + Social Intelligence and Management Tool


1. Reporting Services


Brandx Total conversations by brand which covers all social platforms, blogs, forums and online news sites

Category Total conversations by category or total conversations by campaigns etc

Branded conversation

A comprehensive, multi-level social listening to detect all social available data to gather insights:

Topic Conversations by topics


Category Total conversations by category

Topic Grouping discussion topics according for detail analysis

Unbranded conversation

Gaining insights and market trends within a certain category

Brand Brand that appears to be TOM within the category


Market solution vs Zanroo’s solution

Market Solution

ZANROO Solution


IndustryS.O.V.

Small data matters


2. Social Intelligence and Management Solution


1

Enhance your social customer service experience


Attend to queries more efficiently

Directly reply comments on post, timeline, private messages and conversation threads without logging into the native platforms (FB and Twitter only).

Directly reply to a comment, post or message within the ‘reply box’. You can also upload your reply template and bulk reply to similar type of postings. This will save you more time.


Flag up and send a ticket to the relevant person to take action against a comment

Create a ticket and assign to a team member for quick action. You can even set the priority level accordingly. This will appear in the assignee's agile board.


Category tagging and sentiment trends

With Zanroo, you are able to streamline all conversations into one consolidate view. You are able to click and analyse the sentiment trends within a period of time. Additionally, you are also able to tag each conversation to fit a certain category. For example, you can look at conversations related to wificomplaints only.


2

Crisis management detection / prevention


Set an automated email notification to keep you inform on key conversations spikes

You can set an automated email notification to inform relevant team members on key conversation spikes, which might occur during a crisis. Get an overview of the situation to quickly plan your next move.


3

Gain valuable industry/ market insights


Deep dive into granular insights

Branding SOV Industry SOV


Monitor your competitors’ social performance and their activities

Add your competitors’ social pages into Zanroo system to analyse their content strategy, conversations, identify top pages and influencers.


Deep dive into social insights that matters

Get a consolidated view of conversations by brand for deeper analysis.


Consolidated view of your social performance vs their competitors by channel


Identify top pages and influencers by channel


View top performing contents to know what appeals to your audience


4

Track your campaigns and ad performance


Optimise your Facebook ads by connecting your ad account

Connect your Facebook ad account to the system to track your ad performance. You can optimise ads according to the insights gained.


Live demo


Questions


Let us be your solution

How can Zanroo help your business- (Compressed)

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