1 About Us

A Facebook Preferred Marketing API

Developer

Red Herring Top 100 Award Winner

50 Countries

Serving clients around the world

2 Who have we worked with?

Social CRM?

Community management Manage the conversation, route incoming requests and support

The Facebook page building tools Brand and presence management for Facebook - the CMS for social media

The social media monitoring tools Understanding & Analytics - sentiment analysis, engagement, decision support

The social campaign tools Revenue and brand engagement - get leads, build awareness, drive sales

Advocacy & loyalty tools Understand influencers, build referral and advocacy programs, track results

1 Social vendor landscape

2

Management

Marketing

Monitoring

Social CRM & Marketing

3 Campaigns & social CRM

Global multi-territory management and targeting for campaigns, pages and content. Campaign journey management and reporting across desktop and mobile.

3

2

1

Loyalty & advocacy marketing: live audience database allowing segmentation based on fans social graph influence and lifetime value

Campaigns

1 A library of campaign types

2 Easy campaign creation

“EngageSciences allows us to create and manage multiple campaigns simultaneously with limited resource The mixture of campaign types and frequently refreshed content helps to keep users engaged” Chris Howard, Director Online Marketing, Play.com

3 Control of data capture

Whether you need to build simple forms for data capture or complex question and answer quiz formats, business users are in control of what data they want to capture from social media followers.

Sample campaign 4 Our apps and campaigns are designed to provide an experience that leverages gamification principles

Incentive based engagement 5

1 2

Gamification 6

After answering a defined set of questions entrants can unlock access to a prize draw

Gamification 7

Questions are timed and entrants are given limited lives they can use to achieve the best score

Data capture 8

Leader boards 9

Friend challenge 10

11 Content & multiple promotions

The Cannes Cinema Club campaign involved multiple engagement mechanisms

Rich content pages 12

13 Commerce pages Facebook Devices Page

Creator: Lee Shepstone | Modified: Thu May 24 2012

Device List Page

Top Phones

The Amazing Lumia 900

Buy now

Share

Beautifully differentNokia Lumia – the fastest way to your favourite people, places, and things.

Learn more

Learn more

Lumia 800 Lumia 610

Lumia 900 Device Title Device Title Device Title

Device TitleDevice Title

NEW

FREE from £30/month on contract

14 Action Specs & advocacy

Incorporate custom actions specs for your brand that generate stories across Facebook and that can also be used for ad targeting. In this example Nokia are using ‘Want it’ and ‘Own it’.

Advocacy is used to help promote the product on the overlay details page. This is collected, filtered and published from Engage Sciences

15 Reviews & pricing feed

Real time pricing feed integration ensures the latest prices across operators is displayed to fans

A Bazaarvoice integration shows product reviews to fans on the overlay product details page ensuring all forms of social advocacy are on display

Content targeting 16 Easily clone whole pages or create variations for campaigns, promotions or content that can be targeted based on age, language or location

Used to create great tabs 17

Nokia countries build and manage their own pages using our product

The content and layout of the pages are

updated regularly in each market leading to better fan experiences

1

2

18 Granular view of performance

Detailed campaign reports looking at views, clicks, conversions, shares and invites over time

Track and compare referrals sources and media breakdown to see what seeding tactics drive the most conversions

Reports cover aggregate views of all campaigns as well as page statistics such as views and shares

1

2

3

Social CRM & Campaigns

1 You know your audience

2 The value & activity of each fan

Being able to

execute a social

campaign is

only the

beginning We create a record for every fan who interacts with your campaigns, so you can understand who they are over time and the conversions they drive amongst their friends. It is a goldmine of data that can be used to drive marketing on other channels

3 Loyalty programs Refer a friend

Creator: Lee Shepstone | Modified: Tue Apr 03 2012

Start: Understand the program and get incentivised to start

Refer a friend Share

Share. Reward. Earn.

one five win

Refer

Refer just one friend to

Nokia, and claim your

reward. Your friend gets

a deal too.

Refer five friends to Nokia

and you'll get an

exclusive reward only

available here.

Our top referrers can win

fabulous prizes. Each

month we give out

amazing and exclusive

prizes to our most loyal

fans.

Refer

Recent fans collecting rewards

Refer a friend

Creator: Lee Shepstone | Modified: Tue Apr 03 2012

Reward dashboard: Check your rewards and earnings

Refer a friend Share

Invite

Invite more friends Share to allPost to your wall, earn when friends click through

Share

Get more friends on board

hello alex

9 Friends invited so far. You can always

invite more.

Referral unlocked. Get 25% off any

Nokia speakers or headphones

accessories.

Welcome back to your reward dashboard.

1

More referrals to go. Unlock your next reward

when you reach 5 referrals.2

Your friends who've joined

Nokia refer a friend

Claim

4 That reward influence Refer a friend

Creator: Lee Shepstone | Modified: Tue Apr 03 2012

Check redemption: An invitee returns to the system to redeem

Refer a friend Share

hello octavia

Reward unlocked. See your rewards below. Have your sales receipt or IMEI number

ready to claim.1More great offersClick to see more offers available.2

Claim my reward

Dawson Moneypenney recommended these offers to you

£50 off. Get £50 off a White Nokia Lumia 800 from

Carfone Warehouse. Exclusive to Facebook.

£50 off a White Lumia 800If you're looking for a white Nokia Lumia,

3 is the place to go. This is an exclusive

offer to Nokia Facebook fans.

Get Voucher

Facebook Exclusive

£10 worth of appsGet your Facebook exclusive code,

which entitles you to a free set of

games on Windows Phone 7.

Refer

Recent fans collecting rewards, you can too.

Get Voucher

more great offers

Refer a friend

Creator: Lee Shepstone | Modified: Tue Apr 03 2012

Enter: Confirm details, and supply proof of purchase

Refer a friend

almost donePlease confirm the details we have are correct.

Finish

I would like to be not ified about fut ure deals and offers f rom Nokia

Name: Octavia Moneypenney

Octavia@gmail.comEmail:

Firstname Surname

Receipt :

IMEI:

Proof of purchasePlease upload a scanned copy or picture of your receipt, showing the purchase

of your device. It can be in jpg, png or pdf format.

Upload

Device Identification - IMEI numberPlease carefully type your IMEI number into the space below . You can get it

from your phone by typing *#06#.

Share

Earn Share Reward Provide rewards, deals and offers to people in return for providing referral conversions amongst their friends

5 Listen, reply & PUBLISH!!!

1 2

Set up feeds that concern your campaign from across the social web

Monitor, filter, find and publish to your campaign pages

Integrate the voices of fans Integrate curated user commentary, reactions, reviews, photos and videos from across Twitter, youtube, flickr, Facebook, Bazaarvoice and many other sources directly into your pages or into your website

6

Curation is the key. You hold the power to publish only what you want from across the social web.

7 Customer acquisition & revenue

30K

300K

Facebook

Fans

TimelineJanuary 2011 January 2012

Play.com Amazon UK

Play.com implement EngageSciences

700% increase in fans

500% increase in

Facebook referred revenue

It works