How can market followers or nichers compete effectively
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How can market followers or nichers compete effectively ?
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Transcript of How can market followers or nichers compete effectively
How can market followers or nichers compete effectively ?
It is done with smart niching
By offering high value
By charging premium price
By achieving lower manufacturing cost
By shaping strong corporate culture
By setting strong vision
Remember !!!
Follower in large market=leader in a small market
local garments motifs
Niche product in export market
Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern
