How can light be used strategically in the retail environment

Confidential Philips Lighting, May 10, 2012

Isabelle Six: Philips LightingProf. dr. M. Brengman: Vrije Universiteit BrusselJulie Heyvaert: Philips Lighting

How can light be used strategically in the retail environment?

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JOURNAL OF PROPERTY MANAGEMENT, 2004

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See what light can do for your storeHow can retailers continue to attract people into their stores and encourage them to stay and buy? Philips Research has been looking at how lighting based on natural human responses can help retailers create a true shopping experience for their customers -- a dynamic ambience in which products are shown off to their best advantage. This approach has resulted in the LightReciperesearch concepts, that have the aim to enhance texture, reveal color, show sparkle and crispness and display true form of products in food and fashion.

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http://www.youtube.com/watch?v=8Pf_6N5sP4w

Click here and watch this movie


“Light has the potential to stimulate the propensity to buy

and to boost sales when used intelligently”

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How can light be used intelligently in the retail

environment?

HOW ?

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Confidential Philips Lighting, May 10, 2012 6


Light can be used functionally to:

• Draw attention to your store • Pull in customers and guide them• Show the merchandise• Draw attention to products and/or sales signs• Make products look more attractive• Let the customers look more attractive

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Light can be used to affect your consumers’ thoughts: • Convey a message• Evoke associations• Create store personality• Generate associations with products and usage

associations

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Light can be used to influece yourconsumers’ feelings by:• Creating an atmosphere• Arousing emotions through colors• Arousing emotions through warm or cool light

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REAL LIFE EXAMPLES

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Make products look more attractive Seeing

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http://www.youtube.com/watch?v=MrwHgaBgCvI

Interested?Click here


Make the customer look more attractiveSeeing

Daylight Office Evening

Ambi Scene vanity mirror

Create Engagement: 10% Revenue increase 12


Make the customer look more attractive

Seeing


Generate Associations with the Products& Usage OccasionsIn the fitting room

Thinking

Create Engagement 15% Revenue Increase

Live Sporty clothingBright white light

Life Home clothingWarm pastels

Love LingerieReds and purples


Opportunities with light

• Impact color saturation & lightness can be realizedwith light!

• Light can be used in a smart & dynamic way depending on context & situation

• Allows customization

Feeling

Feek Hotel in Antwerp, Belgium


Dynamics: Bring Spaces Alive!

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Feeling

Luminous Textiles

http://www.lighting.philips.com/main/application_areas/luminous-textile/index.wpd

Find out more and check this link:


Stimulate buying behavior with dynamic light

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Case study: Plus supermarket, Heerlerheide, NL Perceive the atmosphere to be more

pleasant

Spend up to 8% longer in the store

Basket value increased by 5.5% with a more energetic ambient lighting recipe

http://www.youtube.com/watch?v=7l8K_Z46o7A

Interested? Click here


Light can generate energy savings

Besides influencing the consumer and creatingvalue, light can generate energy savings by usingmore efficient technologies.

With LED light it is possible to generate savings up to 70% compared to conventional technologies.

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Lighting Solutions tailored to your needs


Want to experience what light can do for you?Contact Philips: Isabelle SixSegment Responsible [email protected]/58.24.27

Julie HeyvaertKey Accountmanager RetailBusiness Development Fashion [email protected]/21.37.99

Visit our website: http://www.lighting.philips.be/nl/application_areas/shop/index.wpd

How can light be used strategically in the retail environment

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