How Can Inbound Marketing Can Transform Your Business?
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INBOUND MARKETING How to turn content into a consistent flow of new prospects and customers that prefer your products and services!
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Transcript of How Can Inbound Marketing Can Transform Your Business?
INBOUND MARKETING
How to turn content into a consistent flow of new prospects and customers that prefer your products and services!
Agenda
1) What is Inbound Marketing
2) Why inbound marketing has become so popular with successful marketers
3) Bottom-line business benefits of inbound marketing
4) 7 smart ways to use inbound marketing to attract new customers
5) General guidelines for creating inbound content that rocks
WHAT IS INBOUND MARKETING
Relevant content at the right place and time
✓ Turning strangers into customers and loyal promoters/fans
✓ Delivering helpful content aligned to your customer’s interests
✓ Organically attracts customers and keeps them coming back
✓ Attract > Convert > Close > Delight
Drive Traffic To Your Website
Convert TrafficTo Qualified Leads
Attract
Convert
Close
Delight
Nurture Leads andTurn Into Customers
Inspire CustomersTo Come Back For More and Tell Their Friends
WHY INBOUND MARKETING HAS BECOME SO SUCCESSFUL
Positioning
Credibility and AuthorityPositions your biz as an expert resource that people can trust
Permission
Gives You Permissionfrom your audience to communicate
with them and eventually sell
Persuasion
Credibility + Permission = More SalesAttract More Buyers | Buy Faster And More
Often | Higher Value
Proliferation
Your “audience” become promotersGood Educational Content gets shared
Partnerships
Become an Authority In Your Community
Which can be leveraged to increase sales
BOTTOM-LINE BUSINESS BENEFITS OF INBOUND MARKETING
The Payoff – Bottom Line Benefits
✓ Wider Brand Reach
✓ Expert Positioning
✓ Attract Business
✓ More Referrals
✓ More Value!!
8 SMART WAYS YOU CAN USE INBOUND MARKETING TO
ATTRACT NEW CUSTOMERS
Example 1: Infographics
✓ Our Brains are Visual
✓ Images get more shares and Likes
✓ Enjoy 12% more traffic
Example 2: Webinars & Live Presentations
✓ Caters to different Learning Styles
✓ Shows your Personality
✓ Explain Complex Concepts
Examples of Some Live presentations
What you’re watching Right Now!
Lunch & Learns Live Events
SpeechesTrade shows, etc.
Example 3: Blogging & Article Marketing
✓ 55% more visitors
✓ 97% more inbound links (better SEO!)
Example 4: Social Media
✓ Aggregate existing content
✓ “Piggyback” off existing audience
✓ Share in multiple social networks
Examples of Some Social Media Use
LinkedIn Groups[connect with others in your
industry]
Quora[Instant credibility by answering
questions]
Pinterest[engage your audience using
media]
Tactic #5: Video Marketing
✓ 85% more likely to purchase product or service
✓ 50x better chance of ranking on Page One
✓ 22% of small businesses will do it in next 12 months
Examples of Some Best Practices of Video Marketing
EDUCATIONAL/HOW-TO[ESTABLISH TRUST AND
CREDIBILITY]
ENTERTAINMENT[CONVERT YOUR AUDIENCE
INTO FANS]
PERSONALITY[CONNECT WITH YOUR
AUDIENCE]
Tactic #6: Podcasting
✓ More smartphones = larger audience
✓ Simpler than video (easy to get started)
✓ Separate yourself from the pack
Examples of Some Best Practices for Podcasting
TUTORIALS/HOW-TO[ESTABLISH TRUST AND
CREDIBILITY]
INTERVIEWS[GIVE YOUR AUDIENCE WHO
THEY WANT]
Q&A[ANSWER YOUR CUSTOMER’S
QUESTIONS]
Tactic #7: Publish a “shook” (short book)
✓ Instant credibility by being a published author
✓ Hard to ignore printed
✓ Book (vs. email, pdfs, etc.]
Tactic #8: Monthly e-Newsletters
✓ $1 spent on email marketing turns into $40 revenue
✓ 77% of small business owners report email helps them increase revenue
Examples of Some Best Practices for a Newsletter
Kayak.com: gets you excited about the idea of traveling
[and not just promoting their travel specials]
GENERAL GUIDELINES FOR CREATING INBOUND CONTENT
THAT ROCKS
General guidelines for Educational Content
✓ Play to your strengths
✓ Show your personality – be real
✓ Survey to find out what people want
✓ Develop an editorial calendar
✓ Start simple – aggregate external content (Before creating your own)
Take action and reap the rewards
✓ Wider Brand Reach
✓ Better Positioning
✓ Attract Business
✓ More Referrals
✓ Happy Customers
✓ Plan & execute✓ Don’t need a huge budget✓ Give ‘em what they want✓ Be consistent and commit to
high-quality content
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