How can Dubizzle tap into a retail market that is invisible to many
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Dubizzle 26 Aug 2014 Ephlux Insights
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description
A portal that allow users to create a different market segment catering the buyers market where they can post their demands according to their requirements. Sellers will have the incentive to generate the demands according to buyer's perspective.
Transcript of How can Dubizzle tap into a retail market that is invisible to many
Dubizzle 26 Aug 2014
Ephlux Insights
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Current Scenario
Seller’s Perspective
Visits an Ecommerce
website
User publishes
the ad
Buyer contacts the
seller
Deal is done
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Log-in to Dubizzle.com
Property For Sale
Vehicles for sale
Job Vacancies
Current Feature
BIG IDEA
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Objectives To increase the ROI
To market through Mobile
To provide a unique value-proposition
Plan 1Buyer’s Perspective: user
post his demands with price,
required item and other characteristics
Seller can directly contact the buyer
through blog or his/her contact
Sellers can search for potential
buyers
Alert the buyer each time a similar
product is posted at Dubizzle.com.
Buyer’s MarketPost a demand
When sellers meet buyers, the likelihood of the deal being closed becomes 65%
Eliminate the gap. Two way communication and processing
Buyer's perspective market
The demand will allow seller's to seek potential buyers
Increases number of visits as per new market segment
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Location based searching will enable the Buyer to search according to his location
GPS location search mechanism
This feature should also be added in Dubizzle’s mobile application
Plan 2
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Location based searching mechanism feature.
Buyers and sellers will communicate more efficiently
Detects your location and points out potentials buyers and sellers in your area
Enhances the user experience and better UI
Plan 3Affiliate with mobile networks in Order to provide offers. (Etisalatand Du)
Online mobile advertisement onconnectivity
When connected toInternet, Dubizzle ad pops up on user’sscreen
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• Mobile marketing through Mobile Networks with on the go connectivity
• 19% of the people click on the ad
• 17% actually make the purchase
• It will help expand the audience
• It will create more awareness
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Plan 1; Buyer’s
Perspective
Plan 2; Location
based searching
Plan 3; Affiliation
with mobile networks.
One Big Solution
One Big Solution
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GET IN TOUCH
Noman ChandnaIdea Engineer
Babar KhanChief Marketing Officer
www.ephluxinsights.com
