How can companies evaluate and select specific foreign markets to enter?
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TAPPING INTO GLOBAL MARKETS By Prateek Rout NIT Rourkela
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Transcript of How can companies evaluate and select specific foreign markets to enter?
TAPPING INTO
GLOBAL MARKETS
ByPrateek RoutNIT Rourkela
How can companie
s evaluate
and select
specific foreign markets to enter?
Advantages
Carefully planned expansion.Less strain to human and financial resources.
EXAMPLES
EXAMPLES
Sold over 150 million copies of windows 7 in 100 countries at the
same time.
Where and whom to sell?
Sell to your neighboring countries
Or to the countries with psychic
proximity
But don’t
overdo
Look for countries with high market
attractiveness & low market
risk