How can a company improve its marketing skills
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MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN How can a company improve its marketing skills?
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Transcript of How can a company improve its marketing skills
MANAGING A HOLISTIC MARKETING ORGANIZATION
FOR THE LONG RUN
How can a company improve its marketing skills?
Great marketing Companies know the best marketers thoughtfully and creatively device marketing plans and bring them back to life
Marketing implementation is critical to make sure marketing plans have their intended results year after year
“Marketing implementation is the process that turns marketing plans into action assignments and ensures they accomplish the plan’s stated objectives”
The company selects target markets in which it enjoys superior advantages and exits or avoids markets where it is intrinsically weak
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