How California Safari’s

Content Makeover

Maximized Conversions

KEYDifferenceMedia.com

CASE STUDY | 01

The content you present to your clients says a lot about your organization. Are you professional?

Creative? Polished? Focused?

We took California Safari’s disorganized, unattractive Teen Leadership Program white paper and

redesigned it into a visually appealing, professional paper that showcased some of the strongest points

of the California Safari brand.

CASE STUDY | 02

ATTRACTIVE REDESIGN

While California Safari’s white paper had great content, they needed a more attractive, readable layout.

By spicing up blocks of text with sharp, crisp images, we kept readers engaged and helped illustrate

some important points.

Clearer, more frequent pictures.

California Safari’s original whitepaper had a scattered, nearly nonexistent color scheme. By using their

green & blue scheme throughout the whitepaper, we reinforced brand image and brought some life to

the paper.

Branded, consistent color scheme.

CASE STUDY | 03

California Safari’s original white paper had an inconsistent and jarring layout. By using bold headings and

emphasizing bullet points, we made their white paper easier to digest and gave it a more professional

appearance.

More readable text.

Professional layout.

By using a di�erent, larger font we made the whitepaper’s text much easier on the eyes to read. We used

a grayer text color to blend with the paper’s colors and provide a change from the typical black on white

text.

>>

CASE STUDY | 04

CLEAR CALL TO ACTION

One of the most important parts of your whitepaper is having a strong, clear “call-to-action” or CTA.

California Safari’s original design had a “call to action” - but it was buried in dense text and cluttered too

much to be e�ective.

We created a professional page to finish o� the white paper with a clear-cut, simple CTA that maximize

conversion rates and helped simplify the buy process.

>>

Mr Key (Karnika Yashwant) brings a disciplined focus to any business - large or small - who wants

to make the most of the Internet. As co-founder of the People-Centered Internet, I had a lot of

choices for where to go for our youth experience offering at www.CaliforniaSafari.com. I was very

glad my business partner Denise O'Brien introduced us to Mr Key, and he has been the key to our

progress in outreach and we are working with him on developing meaningful interactions with

potential applicants for California Safari. I like his good judgement and his courage in advocating

for what he believes will work, gentle yet firmly, we are making progress with his guidance. As we

delve into our analytics to improve our offering, we can ask for no better guide than Mr. Key.

Mei Lin Fung, Co-Founder, California Safari.

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CASE STUDY | 05

BEFORE/AFTER

Mei Lin Fung, Co-Founder, California Safari.

”

The Top 5 Things You

Need to Know Before

Choosing a Teen

Leadership Program.By Denise O’Brien @DOMEntertain

and Mei Lin Fung @meilinfung

CaliforniaSafari.com

CASE STUDY | 06

BEFORE/AFTER

WHITE PAPER | 07

Twitter: @CaliforniSafari - Instagram: @CaliforniaSafari - Facebook.com/CaliforniaSafari

CaliforniaSafari.com

Identify mentors who are where you want to be. Many who have worked their way to the top in their own

careers reach a stage where they truly want to share their secrets to success with you. Does the program

you are looking at give you the coaching to reach out and make these valuable connections?

Create a TEAM: Together Everyone Achieves More

Share your plan with a trusted friend. Hang around people who believe in YOU and your dreams. Cut

negative people, those who ridicule your dreams or don’t believe in you 110%, out of your life. Let your

teammates shine the light on your! Your team can be a combination of friends, mentors and professionals

that support you and your dreams every day, picking you up on the days you really would rather quit.

you’ll enjoy the fruits for the rest of your life.

TEAM skills are key to your success as a future leader in a globally networked world, does the leadership

program you are considering highlight this important aspect?

Professor Thomas Malone of MIT’s Center for Collective Intelligence presented at the Program for the

Future organized by Mei Lin Fung, Valerie Landau, Eileen Clegg, Sam Hahn, Robert Stephenson, Joel

Orr 2008 Click here or on the picture above to see the full set of slides about Collective Intelligence

CREATE PROFESSIONAL, BRANDED CONTENT WITHOUT LIFTING A FINGER

Get Started

Are you missing out on hot leads because you

can’t get the right message out? We create

content that irresistibly attracts your audience

to your brand.