How business see their market 3C segmentation
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How businesssee their market3C segmentation
Lectoraat Digital World/E-business RotterdamPeter van den HeuvelFellow van het lectoraatPiet AlblasFellow lectoraat
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Your view on reality
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Your view on reality
determines your actions
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For example: how do you see Education
That determines your actions!
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• What’s your view?
• Now: how business see their market
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How do you see your customer/market
Simpel of complex
Dynamic or static
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How do you see your customer/market
Simpel of complex
Dynamic or static
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How do you see your customer/market
Simpel of complex
Dynamic or static
Simpel: focus on efficiency
Complex: focus on research, knowledge,
standardisation
Static: focus on low cost mass production
Dynamic: focus on listening and flexiblity
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What are you going to do, to choice
standard or custom-made
low cost/high quality
How do you coordinate
IT
Outsourcing
Performance indicators
Values/trust
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View on the Customer
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Basismodel Frans van der Reep
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View on the Customer
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Operational Excellence
Away Any-way
Basismodel Frans van der Reep
Order
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Coordination
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Order Operational Excellence
Away Any-way
Basismodel Frans van der Reep
Command and Control Standardising excellence
OutsourcingPooling Alligning Linking
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Coordination
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Order Operational Excellence
Away Any-way
Basismodel Frans van der Reep
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Choice
Simpel demand Complex demand
Dynamicenvironment
Staticenvironment
3C
Order Operational Excellence
Away Any-way
Basismodel Frans van der Reep
Command and Control Standardising excellence
OutsourcingPooling Alligning Linking
Outsourcers
Costsavers
Flexibels
Functionals
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ITdevelopment
control personal productivity teamwork dynamic
Organizationaldevelopment
centralized decentralized enhanced
hierarchical distributed responsibility virtual
Informationaccess
MIS-departmentcorporation,
enterprise controllinganybody, any place
any time
mainframe 1-tier PC/LAN 2-tier client/server 3-tier network-centric
Internet: synchroniseer de internals
F.A.M van der Reep
Alignment:
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High volumelow margesEfficiency, low costsProduct orientedCentral planning/controlNot innovativeTaylorICT: standardisation/costcenter/ERP
Dynamic world
Simpel
Stabile
Low volumeNicheHigh revenuesHigh margesCustommadeStandardised competentionsShared valuesCustomer orientedReality PullInnovativeICT: investment/employee fit
StandardisationFollower/not innovativeProven technologyHigh volumeFront office simpelOutsourcingNot investing/ASPFlexibleICT: costcenter/outsourced
Sevice businessVolume high, High margeStandardisation processesFunctional organisedHigvalue/high expertise servicesICT: costcenter/more innovative
What Business are we in?
Complex
Outsourcers Flexibels
FunctionalsCostsavers
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C2: Coordination
Who is coordinating here?
Reality pull – schedule push
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Assignment
• Choose an organisation and
analyse witjh the information you
have/can find the consistency
between
• View on market
• Choice
• Coordination