How Brand Can Drive Your Business
25
How BRAND Can DRIVE YOUR BUSINESS AMY WICK | Principal & Strategist WICK MARKETING | Austin, Texas
-
Upload
wickmarketing -
Category
Marketing
-
view
101 -
download
0
Transcript of How Brand Can Drive Your Business
How BRAND CanDRIVE YOUR BUSINESS
AMY WICK | Principal & Strategist
WICK MARKETING | Austin, Texas
Wick User
Typewritten Text
Wick User
Typewritten Text
Wick User
Typewritten Text
Wick User
Typewritten Text
Top 5 Brands That Come to Mind. Go.
Logo?
Tagline?Slogan?
Spokesperson?
Product orService?
Brand is a story.
• Is in it for the long haul
• Knows itself
• Invents or reinvents an entire category
• Taps into emotions
• Is a story that's never completely told
• Has design consistency
• Is relevant
• Says something no one else can say
A Great Brand…
Wick User
Typewritten Text
Wick User
Typewritten Text
Wick User
Typewritten Text
Wick User
Typewritten Text
SOURCE: Webber, Alan M. "What Great Brands Do." Fast Company. 31 Aug. 1997.
Wick User
Typewritten Text
Wick User
Typewritten Text
A well-built brand stands out against its competitors.
The best brands have no competitors.
A marketing-related intangible
asset…
intended to identify goods, services
or entities…
creating distinctive images and
associations in the minds of
stakeholders,
thereby generating economic
benefits/value.
Brand Finance
“A brand is a living entity –and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”
Michael Eisner, Former CEO, Disney
So, how does brand drive business?
A Well-Built Brand…
…stands out from the competition
A Well-Built Brand…
…makes an emotional connection
A Well-Built Brand…
…is a 360-degree experience
A Well-Built Brand…
…leads the customer from awareness to loyal advocate
And, the very best brands have no competition.
Brand can drive your business.We can help.
AMY WICK | Principal & Strategist
WICK MARKETING
wickmarketing.com
facebook.com/wickmarketing
@wickmarketing
512.479.9834
