How Bloggers are Good for Promoting Your Business AKA

Getting BacklinksLiam Hughes@LiamHughes0503

The Influence of Bloggers Zoella

● Over 10 million subscribers to blog and YouTube channel

● Over 5 million Twitter followers

● Earns £20,000 a month from businesses wanting her to feature their products

● Consumers look towards these ‘normal’ people for honest opinions about products and services

● More than three quarter of internet users are now reading blogs with 900,000 going live worldwide every day

So what can you do to harness the

power of bloggers?

DON’TTarget a blogger based on popularityDOChoose a blogger that fits your audience and company ethos and look at how you will help them gain value

DON’TSend out a blanket email to every blogger in your media listDOSpend some time researching their blog and their likes and dislikes so you can tailor your approach

Product ReviewsWHAT?

WHY?

HOW?

Offer free products

Bloggers help consumers make important buying decisions

Spread awareness of your company and drive sales

Contact bloggers and give them an idea of what you want but DO NOT dictate

Don’t forget the ‘nofollow’ links!

Guest PostsWHAT?

WHY?

HOW?

Offer to write a guest post on a topic related to the business

Puts your brand in front of a relevant audience

Build trust with your audience and influence decisions

Create a list of bloggers that publish blog posts on similar topics that the business specialises in and approach with an idea

Don’t write anything that appears too ‘salesy’!

CommentaryWHAT?

WHY?

HOW?

Offer to submit some commentary from an expert at the business

Works mutually for blogger and business:

- Bloggers get an authoritative voice that will strengthen the piece

- You will get a mention in front of a relevant audience

Create a list of bloggers who discuss similar topics to what services you offer and let them know what topics you are able to provide insight on

CompetitionsWHAT?

WHY?

HOW?

Offer a prize to a blogger to giveaway in a competition

Bloggers use competitions to attract both new and old audiences

These new audiences will be made aware of your business

Contact the blogs feature in your tailored media list or use a service such as Response Source

Third-Party CollaborationWHAT?

WHY?

HOW?

Ask for input into a piece of content you are creating

Bloggers will be more inclined to share the piece

Puts your brand in front of a relevant audience

Create a list of bloggers who cover the topic you’re writing about to share their opinion

Thank you!@LiamHughes0503