How Context Will Solve the Big Data Problem for Sales & Marketing
How Big Data / IoT leverages the power of open source to solve Big... · open source to solve...
Transcript of How Big Data / IoT leverages the power of open source to solve Big... · open source to solve...
© ValueLabs | www.valuelabs.com | Confidential
How Big Data / IoT
leverages the power of
open source to solve
Healthcare use cases
Manidipa Mitra
Director, Big Data CoE
ValueLabs
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What’s inside?
Market research platform for pharma
Digital Care Management
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Market research platform for pharma – Key influencer, Market intelligence, Customer sentiment
• Key trends
• Themes
• Risks
Sentiment
Analysis
Real-time
Social
User
Blogs
Discussion
Forum
Search
Trends
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Popular blogs and message boards to scrape
What to scrape?
Popular sites
Domain inputs
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Relevant groups on Facebook
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Relevant Twitter tags
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Architecture
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Relevant data collection via Scrapy
29963 posts collected
Data includes the following:
• Post text
• Post subject
• Post author
• Post URL
• Post date
• Post reply no.
• Topic read count
• Author gender
• Author location
• Author type
• Author total posts
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Topic Modelling
Thalassemia
Symptoms
Thalassemia
Treatment
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Topic Modelling
Thalassemia
Side effectsThalassemia
Diagnosis
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Data Insights
Most viewed posts
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Data Insights
No
. o
f p
os
ts
Active author / Key opinion leader
Posted by
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Data Insights
Sentiment analysis
No
. o
f c
ou
nts
Sentiment
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Data Insights
Gender wise sentiment
Se
nti
me
nt
co
un
tGender wise sentiment
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Data Insights
Segmentation on discussion
Pe
rce
nta
ge
Topic
No
. o
f c
ou
nts
Topic
Topic No. of count s %
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What’s inside?
Digital Care Management
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Digital Care Management – Analytics platform enables longitudinal view of patients
Care Connect
Data Management and Insight
Care Exchange Care Insight
CLAIMS
EMR, EHR
Patient data and insights are driven by interaction channels as well
as by wearble devices, claims data and clinical data
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MS Dynamics CRM
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Care Connect
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Sample screens – DILO App – Login
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Sample screens – DILO App – Profile
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Sample screens – DILO App – Goal setup
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Sample screens – DILO App – Record | Track | Notify
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Sample screens – DILO App – Profile
CLAIMS
EMR, EHRCare Exchange
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DCM – End-to-end architecture
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Insights from wearables data
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Insights from wearables data
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Insights from wearables data
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Thank You!