How Bad Strategy can KillSomewhere in the middle of the continuum is a moderate (average)strategy that can either be well implemented, moderately wellimplemented or badly implemented. One could argue that an averagestrategy that is well executed has more positive impact on businessperformance than the beautiful strategy that’s poorly implemented. Anaverage strategy that is implemented moderately well is roughlyequivalent in impact and an average strategy implemented badly is theworst scenario to date. In any of these situations, the company inquestion is likely to stagnate if not die slowly.hat about the situationthough in which a bad strategy is implemented really well? This iswithout doubt the worst possible scenario and the one time that we ati-nexus would not be delighted with a great focus on execution.

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