LIFE SCIENCE MARKETING RADIO

How Audio Content Amplifies the Power of Your Life Science Marketing

Goal• Attract new customers helping them see you as a smart

partner in solving their problem.

• Creating an experience that makes them comfortable to do business with you.

Outline• Advantages of audio content

• Ways to use it

• How to create it

Advantages of Audio ContentEngaging, Portable, Easy

Engaging Experience• Audio is Intimate - feels like its happening right now, 1 to 1.

• A level of content for people who care the most

• You create the speaker in your head – more trusted, believable

Portable and On Demand• Can't watch video in your car, or read a document walking

the dog, mowing the lawn,

• Audience is less distracted, not in a rush

• Catch people in their creative, free-thinking spaces

Using Audio ContentCreate, Publish, Repurpose

Ideal for Content Creation• Easier for subject matter experts, busy executives

• Record, then Transcribe (Content 1st, Format 2nd)

• No travel for production

• Easy to repurpose

• My plan:• Turn this Recorded Webinar into• Slideshare• Podcast• Transcript• 3 Blog posts

Every Part of Your Funnel• Podcast on any relevant topic

• Short series of how-to’s / application stories

• 3-5 minute user interviews, case studies

Produce a Podcast• 1 in 5 Americans listened in the last month

Via the Infinite Dial from Edison Research and Triton Digital

Formats• Solocast

• Interview

• Two people talking (PNR, The Marketing Companion)

• This American Life, Startup

• Consider seasons tied together with a theme

Create an Experience• GE has a podcast called The Message. It’s science fiction

but talks about science fact.

• http://www.techtimes.com/articles/90513/20151002/podmasters-ges-new-podcast-the-message-blends-sci-fi-with-sci-real.htm

Easier than you think

Photo Courtesy Royal Society

1st Grader interviews Chairman of the Genetics Department at Harvard Medical School

Workflow for Life Science Marketing Radio Podcast1. Plan2. Schedule3. Record4. Edit5. Transcribe6. Notes 7. Process (Intros, Outros…)8. Publish

Creating Audio ContentHardware, Software, Online Services

Simple Tools• Simple equipment produces professional sounding audio

• iPhone

• Microphone / Laptop

• Software • Recording: Skype, Evaer, GoToWebinar, • Editing/Processing: Auphonic (2 hrs free/mo) Audacity (free),

Garage Band, • Transcription: Speechpad.com• Publish: LibSyn

$25 - $125

Logitech ClearChat Comfort/USB Headset H390 Blue Microphones Yeti USB Microphone

Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone

Audacity Software for Audio Editing (free)Editing Audio is as easy as cutting and pasting in Word

Click Here to View the Complete Webinar

Contact:chris@lifesciencemarketingradio.com

+1.925.322.1451