How are brands successfully differentiated
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Transcript of How are brands successfully differentiated
![Page 1: How are brands successfully differentiated](https://reader035.fdocuments.in/reader035/viewer/2022062420/55d1fea6bb61eb38718b4720/html5/thumbnails/1.jpg)
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Competitive advantage is a company’s ability to perform
in ways that competitors cannot or will not match
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Employee Differentiation
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Acquire better- trained employeeswho provide superior customer service
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Channel Differentiation
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Design more effective and
efficientdistribution channels more Make buying the product more easier, enjoyable and rewarding
Eurochamp
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Image Differentiation
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Craft powerful, compelling images that appeal to social and psychological needs of
the consumers
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Service Differentiation
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Design a better and faster delivery
system that provides more effective and
efficient solutions to consumers
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Emotional Branding
Brand Positioning should also contain an Emotional component
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Appeal both to head and heartof the customers
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Mederma associated with self-esteem
of women
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Evoke trust, affection and strong loyalty
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Become lovemakers by achieving
Sensuality Mystery Intimacy
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Check if your brand has
Strong people-focused corporate culture
A distinctive communication style and philosophy
A compelling emotional hook
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Recap
Competitive advantage
Means of differentiation
Emotional Branding