1.

2. How Anyone Can Be More Creative In Three Easy Steps
October 5, 2011
Nancy Harhut
nharhut@aol.com
www.twitter.com/nharhut
3. 4. 5. Where were you when the page was blank?
6. Creativity doesnt reside solely in the creative department
7. Think about creative differently
8. Fill in form Ask questions Think like a scientist
9. If it doesnt sell, it isnt creative
10. Creativity is an idea that changes things
11. Filling in forms
12. Strategy
13. Whats the #1 reason someone wont want to do what youre asking him to?
14. 15. 16. 17. 18. Offers: Unique Personal High perceived value
19. 20. 21. 22. 23. Channel/Contact cadence Where you reach people When How often
24. Banana peels Eggshells Sticks in parks Urinal pucks
25. 26. 27. 28. 29. Asking questions
30. What if we couldnt do this?How might someone else solve it?Why isnt this a good idea?What would make it better?
31. Why?
32. 33. What if?
34. 35. 36. 37. What else?
38. 39. Think like a scientist
40. Scientifically proven
drivers of behavior
41. #1: Eye magnet words
42. Announcing

Introducing

Finally

Soon


Now
New

Free

Discover

Proven
43. Easy

Quick

Improved
44. Lather
Rinse
Repeat
45. #2: The Principle of Scarcity
46. One-time offer

Last chance

Quantities limited

Purchase limit: two

Available only to first 100 people to respond

Qualified customers only

Offer not transferable

Expiration date
47. #3: Personalization
48. Nancy
49. Cynthia Johnston
Cindy Johanson
50. Past purchases

Previous behaviors

Self-reported data

Geography

Presence of children in the family
51. #4: Principle of Social Proof
52. 53. 54. #5: Icons
55. 56. #6: Color
57. Readership

Brand recognition

Recall

Response
58. #7: Provide a reason why
59. 60. Give a reason to believe
61. #8: Pay attention to the way it looks
62. Hard to Read
63. 64. #9: Consider using fear
65. Avoidance of pain can be a more powerful motivator than the achievement of pleasure.
66. #10: The principle of reciprocity
67. 68. #1: Eye magnet words#2: The Principle of Scarcity#3: Personalization#4: The Principle of Social Proof#5: Icons
69. #6: Color#7: Provide a reason why#8: Pay attention to the way it looks#9: Consider using fear#10 The Principle of Reciprocity
70. Thank you!Nancy Harhutnharhut@aol.comwww.twitter.com/nharhut