How Any Company Can Use #Snapchat
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Transcript of How Any Company Can Use #Snapchat
@wonderwall7#SEJThinkTank
@wonderwall7#SEJThinkTank
• At SEJ since 2013• Worked in marketing and journalism since 2005• Wrote ‘The Complete Guide to Snapchat Marketing,’
published on Amazon
• Worked with
• Also do content strategy and branded news content for clients through MoxieDot.com and StoryShoutNews.com
@wonderwall7#SEJThinkTank
You Will Learn• Some of the most effective ways to target
audiences• What works best for specific campaigns• How to interact with influencers• How to use the time limits to your advantage
@wonderwall7#SEJThinkTank
Snapchat Stats• Happy 5th Anniversary Snapchat! • 100m daily active users• 60% contribute daily content• 30% of millennials use regularly• 10B daily video views
@wonderwall7#SEJThinkTank
Do you currently use Snapchat?1. Yes, for marketing2. Yes, on a personal level3. Yes, for both4. No, but planning on it
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Snapchat Basics• BE SILLY AND FUN! Snapchat
is the complete opposite of LinkedIn
• Pimp your profile on your larger social networks
• Share your snapcode (QR code)
@wonderwall7#SEJThinkTank
Why People Use Snapchat
• 35% use it specifically BECAUSE their content disappears
• Capitalize on this by offering info they won’t find any where else
• It’s Fun! Filters change daily.
@wonderwall7#SEJThinkTank
My Best Snapchat Story Yet
@wonderwall7#SEJThinkTank
My Best Snapchat Story Yet
@wonderwall7#SEJThinkTank
My Best Snapchat Story Yet
@wonderwall7#SEJThinkTank
This worked because…• It’s the opposite of Linkedin• It harnesses the core features of Snapchat
(temporary and filters)• It showed a personal glimpse into my daily
life
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Snapchat Content• Snap daily- make users look forward to your
content• What are you main points you want to get
across? This is what you should be snapping about.
• Hate all you want, but Kim Kardashian does an amazing job of this.
@wonderwall7#SEJThinkTank
Snapchat Campaigns• Save videos, images, and
stories to repost on other social networks
• Use geofilters and sponsored filters
• Have influencer channel takeovers
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Snapchat Campaigns
• Contests to grow engagement and followership
• Ask personalized questions– “Snap us a pic of where you play Pokemon Go!’
@wonderwall7#SEJThinkTank
In your opinion, what is the most appealing aspect of Snapchat?1. Engagement with user base2. Filters3. Content (e.g. discovery
channels from publishers)4. Its impermanence
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Audience Engagement• Allow users to chat with you• Engage with fan’s profiles
through chat (swipe right)• Even 20 minutes a day makes a
difference
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What can you do in 20 mins a day?• Watch the stories of users you
follow and respond without selling. Emojis recommended!
• Add 1-4 snaps to your brand’s story
• Look for new users to follow– check out my article on Snapchat directories
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What Should You Be Measuring?• Friend Count• Link and promo code
conversions• Snap Views • Completion Rate
(Last two metrics only available for 24 hours)
@wonderwall7#SEJThinkTank
Key Takeaways• Repurpose your content on other
social media channels• Post and engage daily• Work with influencers for channel
takeovers and increased exposure
• Use time limits to your advantage
@wonderwall7#SEJThinkTank
@wonderwall7
[email protected] Email me and I’ll send you my Snapchat e-book for free!