How and Why CEOs Are Using Twitter

November 10, 2009

TWITTER: CEO REPORT

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• Ranks as the third most visited social networking website

• Drives traffic to your Web site

• Can connect your company to a valuable audience. These users will spread your message virally

WHY USE TWITTER?

11/09/09 2Source: Forrester Research

You are the company’s chief evangelist and represent the brand best. CEOs have cited that Twitter has helped them to:

• Humanize the brand and better connect with key constituents• Build relationships with customers/clients/vendors• Generate real-time feedback from those people• Disseminate information quickly to internal and external constituents• Meet potential employees and get a sense of what current employees

really think• Acquire new product/service ideas

Have an opinion. There aren’t too many public company CEOs on Twitter, because their CFOs and compliance people worry it might affect the stock price. But if you’re a private company CEO, then have an opinion. Say something. This is your opportunity.

PEOPLE WANT TO HEAR FROM HEALTHCARE CEOS

04/07/2023 3Source: http://epharmasummit.blogspot.com/2009/08/c-tweet-where-are-all-healthcare-ceos.html

CEOS WHO USE TWITTER

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EXAMPLE: CONNECTING WITH AUDIENCE

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RULES OF THUMB:

• Listen and join the conversation; respond in a timely manner• Post one to three tweets a day• Speak like a person, not a corporation• Provide links to articles, websites and other ways to get more info• Be HONEST. Be authentic and transparent

ETIQUETTE

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HOW TO USE TWITTER:

http://www.youtube.com/watch?v=J0xbjIE8cPM

TWITTER SEARCH IN PLAIN ENGLISH:

TWITTER FUNDAMENTALS

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http://www.youtube.com/watch?v=jGbLWQYJ6iM&feature=response_watch

• Glossary of Terms• Getting Started• Applications

APPENDIX

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• Tweet = (n) a message posted to Twitter• To Tweet = (v) to post a message to Twitter• Follow = to sign up to receive someone else’s updates• RT = ReTweet, to forward someone else’s tweet to your

own followers• DM = Direct Message, a private message sent to someone

who follows your updates. DMs don’t appear on your profile or in public stream.

• @username = How to refer to another Tweeter. A reply message begins with @ and the username.

• # = Hashtag, a symbol used to simplify monitoring or searching a conversation thread (#Gustav, #prville)

• Favorites – Marking a tweet to preserve it. Your favorites are part of your profile

APPENDIX: GLOSSARY OF TERMS

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• Sign up online at www.twitter.com• Must be linked to an email account• Limited to one account per email • Create a profile

• Avatar (photo, logo, or other image) that will appear next to your tweets • Bio (brief description of account; becomes metatag) • Protect your account or not • To restrict access to your updates to only users you approve.

• Find other users • “Find people” option on main menu• www.search.twitter.com • www.twellow.com • www.wefollow.com • www.nearbytweeps.com • www.localtweeps.com • Review profiles of users who follow the same people you do• Identify hashtag that interests you and find others who follow that

conversation

APPENDIX: GETTING STARTED

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• Tweetdeck (www.tweetdeck.com) • Allows you to manage your tweets, multiple

twitter accounts, automatically shortens URLs and more

• TweetBeep (www.tweetbeep.com) • Keeps track of conversations that mention you,

your products, your company, etc., with hourly updates.

• Keeps track of who's tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com).

APPENDIX: APPLICATIONS

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