How an API Can Power a Relationship Between a 20-Person Company and a 4,000-Person Company
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How an API Can Power a Relationship Between a 20-Person Company and a 4,000-Person Company
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Transcript of How an API Can Power a Relationship Between a 20-Person Company and a 4,000-Person Company
How an API Can Power a Relationship Between a
20-Person Company and a
4,000-Person Company
a hyperlocal news aggregator
Outside.in & CNN• Data licensing deal
• Strategic investment
MSM sites• Have users
• Need content
Outside.in• Has content
• Needs eyeballs
CNN's Requirements• Prioritize affiliate stories
• Curate stories
• Filter objectionable content
• Guarantee minimum number of stories
API Removes Friction• Performance
• Ease of integration
• Efficient distribution of work
• Flexibility for new features
CNN.com
CNN.com/politics
CNN.com/election/2010/my_elections
developers.outside.in
