How A Reputed Hospital in India generating 1.4 million Advt. Value just using Facebook.
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Transcript of How A Reputed Hospital in India generating 1.4 million Advt. Value just using Facebook.
How A Reputed Hospital in India generating1.4 million Advt. Value on Facebook.
The Social Media
Disclaimer: This study is conducted for understanding the current trends in social media and internet about Hospitals in Hyderabad. This is purely for Research and learning purpose only. To reuse the same please take the written permission from
www.markupursite.com write at: [email protected]
Facebook Facts
1. Facebook is the world’s largest and biggest social media network.
2. It is called as the third largest populated country, its subscribers
are more than 100 Crores.
3. Facebook has become one of the best platforms to build brands,
promote products and services and sell.
4. 864 Million Daily Active Users as on Sept 2014
5. 703 Million Daily Active Users as on Sept 2014
6. 82.2% of users are outside USA.
Source: http://newsroom.fb.com/company-info/
Facebook Pages
“Facebook Pages are designed and used by the business
houses / celebrities for brand building, promote
products & services and sell products”
These pages are promoted in organic (non – paid) and in-organic (paid) form.
Elements on Facebook Page
1. Cover Photo / Profile Picture 2. Facebook Tab3. News Feed (Text Posts / Image Post / Video Post)4. Buttons5. Left Column
- People / About / Apps / Posts to Page / Photos / Videos / Liked by this page
The Apollo Hospitals
Apollo Hospitals are having more than 20,00,000 Likes on Facebook Page
The twitter followers for @HospitalsApollo are more than 5,00,000, total tweets are 2.19K.
It had posted 212 Videos on YouTube & 18,500 followers on LinkedIn.
The Apollo Hospitals
It is the only hospital in Hyderabad, which is having Alexa Ranking less than 1,00,000; Having
strong pressence in social media and building brand on social media platform..
We have chosen Apollo Hospitals to understand the best practices by them on
Social Media
www.facebook.com/TheApolloHospitals
Apollo Hospitals are easily found on Facebook with a search string..“Apollo Hospitals”There is no ambiguity in finding hospital.
Apollo Hospitals Logo is set as Profile Picture & The cover page is well designed on theme “Let’s Talk Health”. It is brand building & customer awareness campaign run on web and social media by Apollo Hospitals.
www.facebook.com/TheApolloHospitals
Apollo Hospitals has customized their “Facebook Tabs” & Installed 15 Custom Tabs
on Facebook Page.
These custom tabs are major links to their website & An image in this tab tell the purpose and a well CTA has been defined on click it redirects to the website of Apollo Hospital.
www.facebook.com/TheApolloHospitals
Sample Custom Tab of Apollo
Hospitals.
On Click the Facebook Page redirects to website of Apollo Hospitals https://www.apollohospitals.com/bloodconnections/login.php
www.facebook.com/TheApolloHospitals
The Left - Hand column of Apollo HospitalsPage shows their people; About, InstalledApps, Photos, Videos & Pages they like; Poststo page.
Installed Apps will give lot of advantage in Facebook
Page Ranking & Search Results.
www.facebook.com/TheApolloHospitals
Apollo Hospitals has posted their milestones on timeline since inception to till date. 1983 to 2014.
www.facebook.com/TheApolloHospitals
Apollo Hospitals has posted 131 posts from 30th Oct 2014 to 26th
Nov 2014. Of them, The highest engaged post was posted on 24th November 2014, It has 4,489 Likes, 40 Comments & 64 shares. Source: www.fanpagekarma.com
What’s happening on Internet
POST TYPES
Total PostsAvg.
ReactionsAvg. Likes
Avg. Comments
Avg. Shares
Status 0 0 0 0 0Picture 131 288 248 17 23
Link 7 92 86 3.6 1.7Video 3 53 50 3 0Offers 0 0 0 0 0Music 0 0 0 0 0Slides 0 0 0 0 0Others 0 0 0 0 0Total 141 274 236 16 22
The Apollo Hospitals have posted 131 images in news feed from 30th
Oct – 26th Nov 2014. An Image Communicates better than the text.Source: www.fanpagekarma.com
The most important slide comes now!!
Monthly Advt. Value generated through Facebook
The Apollo Hospitals has generated Euro 18324/- = INR 14.137 Lacs Monthly Advertisement Value through
Facebook. Source: www.fanpagekarma.com : Currency converted at Rs.77.15/-
Recommendation
Facebook is widely used on Desktops & Mobiles.
Facebook is the biggest platform to promote brands, products and services.
Post daily 4 to 5 posts to optimize and improve the performance.
For better results employee professionals.
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