How a little pizza joint outfoxed Chicago's Pizza Mafia
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Transcript of How a little pizza joint outfoxed Chicago's Pizza Mafia
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How a Hole in the Wall Pizza Joint OutfoxesChicago’s Pizza Mafia
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Running a business is tough
BIG Competition
Severe Economic Recession
“Never before have we seen weakness of this
magnitude for this prolonged period of time.”
Bonnie RiggsNPD restaurant analyst
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The hardest hit segment was independent
restaurantsBonnie RiggsNPD restaurant analyst
Unfortunately, Failure is an option
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Survival is a Decision
Pudgy’s Pizza is a Survivor
Lousy Location
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Brutal Competition
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There are
18,303 restaurants in Chicagoland
Source: NPD
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But he has one thing the other guys want . . .
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Loyal Customers
Loyal Customers
406 on his VIP Club
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A 5% increase in customer retention produces more than
25% increase in profitSource: Bain & Company
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How did Pudgy’s get 406 people to join their text
program?
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Invite Your Customers to Join
Invite Your Customers to Join
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Call us for info (815) 787-6201 or [email protected]
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Post on Facebook
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What to Send
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Messages Need to BeValuableExclusiveTime Sensitive
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FunFresh &Creative
For a limited time our world famous, UNBELIEVABLY GOOD Polish sausage & kraut pizza is here this weekend
Unique ItemsUnique Items
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Have a case of the Mondays? We have the cure! XL pizza, cheesy garlic bread & 2L of pop for ONLY $20!
Specific Item & PriceSpecific Item & Price
DA BEARS! Let us do the cooking so you enjoy the game! Receive a FREE cheesy garlic bread or cheese pizza bread w/ANY L or XL order! Today only!
Know your CustomersKnow your Customers
Biggest dine-in day, get a BIG deal! Mother's Day special! XL 1 topping, 6 pk of pop, cheesy garlic bread & a treat for mom for ONLY $20!
Peep on into Pudgy’s for the Easter Peeps & Pizza special! Get a FREE box of Peeps w/ any large or extra-large pizza!
Have Fun ! Have Fun !
St. Patty's Special! Saving you green on March 17! 18" 1 topping pizza, side of cheesy garlic bread, 1 ltr of Green River for $17!
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How Frequently to Send?
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At least 1 per monthgenerally less than
1 per week
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General Rule2-3 times more often than typical purchase
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If a good customer buys 1 time per month
You can send 2-3 Good Messages per month
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Work with a Skilled Coach
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We run Text Marketing programs for 4,100 businesses in 440
categories
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Note to Media Companies:Let us run
your text program
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Q & A
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Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Call us for info (815) 787-6201 or [email protected]
Q & A